Global tourism campaign News

Sri Lanka Sets Ambitious $10 Billion Tourism Revenue Target for 2030.

The Sri Lanka Hotels Association proposes a strategic investment of $50 million annually in destination marketing starting in 2027 to achieve a $10 billion tourism revenue goal by 2030, surpassing the government's current $8 billion target.

Sri Lanka Named a Top 2026 Global Wellness Destination by Travel Experts.

Sri Lanka has been ranked among the top 50 global wellness destinations for 2026 by Travel And Tour World, gaining recognition for its unique blend of Ayurvedic practices, spiritual retreats, and sustainable nature tourism.

Sri Lanka Faces Tourism Revenue Decline Amid Calls for Strategic Marketing.

Sri Lanka Faces Tourism Growth Challenges as Industry Leaders Call for Urgent Marketing Overhaul.

The Hotels Association of Sri Lanka has warned that delays in international marketing campaigns are hindering tourism growth, with the sector urging for more aggressive global promotion and policy reforms to reach long-term revenue targets.

Beyond the Tourist Traps: 7 Must-Visit US Destinations That Deliver on Their Promises.

Redefining Success: Why Purpose-Driven Branding is Essential for Sri Lanka’s Economic Future.

This article explores why Sri Lankan businesses must shift from profit-centric models to purpose-driven strategies. By fostering trust, sustainability, and national identity, local brands can navigate modern volatility and secure long-term global relevance.

US Hospitality Sector Faces Sluggish World Cup Bookings Amid Visa and Geopolitical Concerns.

Behind the Scenes: Strategizing China Tours for Global Social Media Stars.

Sri Lanka Solidifies Its Global Standing as a Premier Boutique Luxury Destination.

Sri Lanka Proposes New Cable Car Projects for Major Tourist Sites.

Geopolitical Tensions Lead European Travelers to Adopt 'Wait and See' Booking Strategy.

Sri Lanka Launches Official National Events Calendar to Drive Tourism and Industry Growth.

Sri Lanka has officially launched a centralized national event calendar to showcase local and international happenings, aiming to boost tourism, MICE activities, and professional standards in the events industry.