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Business
Nike’s Strategic Pivot: Can the Sportswear Titan Regain Its Global Dominance?.
April 20, 2026 at 8:19 AM
Nike is undergoing a significant corporate turnaround under CEO Elliott Hill following a 70% decline in stock value from its 2021 peak. The company is pivoting away from a failed direct-to-consumer strategy to refocus on product innovation and wholesale partnerships.
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