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Inside the Masters 2026 Merchandise Shop: What Fans Are Buying
Getty A view of a Masters Gnome being carried by a patron during a practice round prior to the 2026 Masters Tournament at Augusta National Golf Club on April 06. At The Masters, the action doesn’t just start on the first tee; it begins at the merchandise shop.By the time the gates open at Augusta National Golf Club, thousands of patrons already have a plan – and for many, it starts with getting in line. Long before the first groups tee off, crowds gather outside the shop, waiting for access to one of the most exclusive retail experiences in sports, where limited-edition gear and annual designs drive demand every year.Here’s a look at some of the new and returning items fans can find in the shop this year.Hats, Collectibles Highlight 2026 LineupThis year’s merchandise drop leaned heavily into variety, with new hat designs leading the charge. Among the most talked-about items were a beige cap featuring bold “Masters Tournament” lettering and a retro-style Augusta National logo stitched along the side.Other designs added a more playful touch. A blue cap with “Now Driving” stitched across the front quickly caught attention, while a peach-colored hat (simply labeled “Peach”) offered a subtle tribute to Georgia.That tradition of creative branding has been building in recent years. Past collections have featured simple, one-word designs like “Amen Corner,” “Pimento,” “Azalea,” and “Caddie” – each pulling from iconic elements of the Masters experience.Drinkware has become a hot item in recent years, with Corkcicle standing out among the options. The brand’s Masters-themed tumblers and bottles continue to draw attention, including past designs like a 20-ounce canteen styled after a caddie’s jumpsuit and a 24-ounce tumbler covered in Masters badges. Like the hats, these items evolve year to year, giving returning patrons something new to collect.Beyond headwear, collectible items also drew strong interest. One standout addition for 2026 is a set of clubhouse-themed umbrella coasters, packaged in a box set and designed with Augusta’s signature aesthetic in mind. They quickly became a popular grab for patrons looking for something both practical and commemorative.Smathers & Branson Returns With Fresh DesignsA familiar favorite also made its return with a new look. Smathers & Branson once again has a prominent presence in the shop, this time with updated designs tailored specifically for the 2026 tournament.The collection includes a blue needlepoint wallet featuring M...
Masters 2026: the Best-Dressed Fans at the Golf Tournament - Business ...
Here's what the best-dressed fans at the 2026 Masters are wearing, from luxury watches to themed accessories By Amanda Krause You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Two people at the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images 2026-04-09T18:13:38.284Z The Masters Tournament is being held in Augusta, Georgia, between April 6 and April 11. Attendees are wearing standout outfits, including luxury watches and Masters-branded clothing. Many of the best looks also feature novelty purses, hats, and sweaters. Where can you wear a hat that says "pimento cheese" across the front and be one of the best-dressed people around?That would be the Masters Tournament in Augusta, Georgia, taking place from April 6 to April 12.The golf event has a cult following of local and international fans, many of whom gather on the green to watch some of the best athletes in the sport.Those on the sidelines, though, might as well be participating in a golf-themed fashion show.The best-dressed attendees this year are wearing a mix of luxury timepieces, straw hats featuring the Masters logo, and novelty accessories that wouldn't make sense anywhere else. Green is the signature color of the Masters. One attendee went all out, while another took a different approach. Two women at the 2026 Masters Tournament in Augusta, Georgia. Augusta National/Getty Images One woman wore a statement green sweater with the word "golf" printed across the chest, which stood out against her tan plaid skirt and cream-colored hat. The latter also featured a green ribbon.She was photographed alongside another attendee, who opted for a more neutral outfit.She wore a floral dress, white sneakers, and a tan straw hat, the latter featuring the Masters logo across a blue-and-green ribbon. One woman showed how designer sunglasses and luxury accessories can elevate a classic golf look. A woman at the 2026 Masters Tournament in Augusta, Georgia. Jared C. Tilton/Getty Images The base of one attendee's outfit — a white dress with green stripes, a tan sweater around her shoulders, and a straw hat — would work on any golf course. Her accessories made it ready for the Masters.She wore Krewe sunglasses, a "twilly" designer scarf attached to her purse, and an assortment of gold jewelry, including a charm bracelet and floral earrings. You can't forget about luxury bags and watches at the Masters. Two people at the 2026 Mas...
The Masters 2026: The Men's Fashion Guide Inspired by Augusta's ...
The 2026 Masters — the 90th edition of the most prestigious tournament in golf — arrives at the precise moment when men's fashion is hungriest for exactly what Augusta has always represented ...
2026 Masters Apparel Scripting: What the Pros Are Wearing at Augusta ...
As the anticipation of golf's first major tournament crescendoes, our attention focuses on all things Masters at Augusta National. While bentgrass greens are trimmed to precision and pink ...
