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Kickback 2025 Financial Performance
Annual revenue and gross profit metrics for the startup.
Primary Sources
Dumb phones, smart business: Meet the 28-year-old entrepreneur selling ...
Dumb phones, smart business: Meet the 28-year-old entrepreneur selling retro tech to Gen Z By Sydney Bradley You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. London Jackson is the CEO of Kickback. Courtesy of London Jackson; Photoworks SF London Glorfield isn't a Luddite — he just wants tech products to feel a little less soul-sucking."Tech is a sea of sameness right now," Glorfield, who goes by London Jackson professionally, told Business Insider in an interview. "It's so boring."Young people are hungry for retro tech, especially in the AI era. Analog has taken on a new meaning. It's often not used literally, but instead as a blanket term for any tech that feels slower than what we've grown accustomed to. Digital point-and-shoot cameras? Analog. CD player? Analog. Wired headphones? Analog."I call it dumb tech," Jackson, a 28-year-old based in New York, said. He's built a business around it called Kickback, which he cofounded in 2024, after years of working as a musician.The business started with cassette tapes, then a record player (which sells for $500), and then a portable CD player (which goes for $99 and has been stocked at Urban Outfitters and the MoMA Design Store). Kickback's business is one part re-imagined retro tech and another part refurbished gadgets. For the latter, Kickback works with a network of resellers and takes up to a 40% cut.Late last year, Jackson dropped a limited collection of refurbished Motorola Razrs, a cellphone you may remember from the 2000s. The phones are sleek and colorful, and they bring back memories — at least for me — of flipping the phone open to hit speed dial.The collection — 100 phones — sold out within minutes. A set of MP3 players also sold out. Kickback sold refurbished Razr phones to Gen Z in 2025. Kickback Most recently, Kickback launched a line of $70 point-and-shoot cameras modeled after 2000s designs, in a collaboration with the musician Brent Faiyaz."It's just as much of a fashion flex as it is a way to unplug," Jackson said of the company's products.Nostalgia is paying off.In 2025, Kickback's total revenue surpassed $750,000, and it sold over 7,000 products, according to documentation provided by Jackson. Kickback brought in a gross profit of roughly $460,000. Kickback launched a recent line of point-and-shoot cameras. Kickback Nostalgia as a marketing engineYearning for the early 2000s is shaping Kickback's design choices and marketing.Whether...
Dumb phones, smart business: Meet the 28-year-old entrepreneur selling ...
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