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Nike Stock Is Down 76% From Its High. Is It Too Late to Buy, or Right ...
It's down a crushing 76% from that peak as the company tries to fix the mistakes that brought it to this position. There are reasons to suspect that Nike can stage a comeback, but there's no ...
Nike's stock is down 70% — but now there's hope that the swoosh can be ...
Edward Berthelot/Getty Images; Tyler Le/BI Nike's plan to Just Fix It The sportswear giant got lapped by competitors like New Balance, On, and Hoka. Now it's racing to catch up. Edward Berthelot/Getty Images; Tyler Le/BI By Emily Stewart You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. 2026-04-20T08:13:01.242Z The thing about corporate turnarounds is that they take a minute and then some. In the case of Nike, it's and then some … and then some more. Hopefully.A company's stock price doesn't tell the whole story, but it does tell a lot of it, and the story it tells for Nike is bleak. Shares of the sportswear juggernaut have plunged 70% from their November 2021 peak, and are down 30% this year alone. Under the leadership of CEO Elliott Hill, a Nike veteran brought back in to lead the company in 2024, Nike has undertaken efforts to bring the company back to life. It's going back to sports-focused basics, repairing relationships with partners it scorned, and refocusing on innovating its actual products instead of innovating its website. The strategy does show signs of working, but it's slow going, and there are a lot of problems to address."If you're 10 years old and you break your leg, you heal in a month," says Sam Poser, an equity analyst at Williams Trading. "If you're 40 years old and you break your leg, and it usually happens in a split second, it takes a much longer time before you can walk without a limp."And the 62-year-old Nike's proverbial leg is broken in multiple places.Heading into the pandemic, things were good for Nike — sales were strong, it was growing at a double-digit clip in China, its risky decision to stick by and advertise with former NFL quarterback Colin Kaepernick paid off. Even after the pandemic hit, the company was chugging along, at least on the surface.Many people point to John Donahoe, who took over as Nike's CEO in January 2020, as the main source of Nike's current woes. The eBay veteran came in with some "very specific ideas," says Matt Powell, founder of the consultancy Spurwink River, and "frankly, most of them didn't work."In their heyday, Nike was always arguably one of the best grassroots marketing companies out there. Nike had already been pushing to grow its e-commerce business and direct-to-consumer channels, and under Donahoe's watch, that push became a shove. Nike pivoted aggressively to selling through its own digital and physical stores and cut ties or sever...
Nike Stock Hits 12-Year Low as UBS Report Highlights Three Core ...
Nike's stock price has fallen to a 12-year low. A UBS report identifies three core challenges facing the company: its fashion-oriented 'sportswear' category exceeds 50% of sales, damaging the brand's athletic 'purity'; its 'universal appeal' superpower is weakening due to increased competition, a shift to lower-tier retail channels, and diminished influence of basketball culture; and there is ...
NKE: Nike Inc - Stock Price, Quote and News - CNBC
Get Nike Inc (NKE:NYSE) real-time stock quotes, news, price and financial information from CNBC.
