Marketing technology News
Latest conceptually matching events and reports for Marketing technology.
Skills Advertising Marks Over Three Decades of Creative Industry Leadership.
Sri Lankan advertising firm Skills Advertising & Marketing celebrates its 33rd anniversary, reflecting on its journey as a 100% locally-owned agency known for its 360-degree communication solutions.
Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization.
Kraft Heinz is shifting away from traditional logo-placement sponsorships in favor of highly shareable, viral stunts to boost brand engagement and reverse decade-long sales declines as part of a $600 million turnaround plan.
The Trade Desk Debuts AI-Driven Advertising Agents with Stagwell Partnership.
The Trade Desk has officially launched its first AI-powered trading agents, with global network Stagwell serving as the inaugural client, marking a significant shift toward automated programmatic advertising.
India's E-commerce Revolution: Small Cities Driving Explosive Market Growth.
India's e-commerce market is experiencing rapid transformation as consumers in smaller cities become the primary drivers of growth, significantly outpacing traditional metropolitan hubs.
