Vetted by NeuralPress's Multi-Agent Verifier for strict factual validity and event relevance. Our compliance engine cross-checks and filters search results to ensure zero false correlations or misleading content.
Primary Sources
ALT X launches BE | LIVING through strategy, tech, and AI-led eCommerce
ALT X (Altered Experience), Sri Lanka’s fastest-growing business solutions company specializing in end-to-end eCommerce through its eCom360 model, strategic marketing, and AI-driven technology solutions, has successfully delivered the full-scale build and launch of BE | LIVING an international premium cookware brand, demonstrating a new, integrated approach to building and scaling modern eCommerce businesses.In an increasingly complex digital landscape, where brands often face fragmented execution across strategy, technology, and performance, ALT X brings these elements together into a single, outcome-driven model, combining AI, data intelligence, and full-stack execution.For BE | LIVING, ALT X acted not as a conventional service provider, but as an embedded growth partner leading the brand’s development from the ground up. This included defining the brand strategy, building its eCommerce ecosystem on Shopify, establishing its social media presence from inception, and managing the platform as a performance-driven commerce engine.This integrated execution enabled BE | LIVING to enter global markets with clarity and cohesion. aligning brand positioning, digital infrastructure, and scalable growth systems from day one. BE | LIVING is available in the USA, UK, France, Netherlands, Belgium, Spain and Germany.Belinda Peeters Wohono, Director and Founder of BE | LIVING, stated “BE | LIVING began as a personal journey rooted in my passion for cooking and the joy of creating meaningful experiences at home. We wanted to build a brand that brings that same sense of inspiration and simplicity into everyday living. ALT X truly understood this vision shaping it into a refined, cohesive digital presence that captures the spirit of the brand while positioning it confidently for a global stage.”Roland Peeters, Managing Director of BE | LIVING, added “From the outset, our ambition with BE | LIVING was to build a brand that could operate seamlessly across global markets, with a strong digital-first foundation. What stood out with ALT X was their ability to go beyond traditional execution and truly take ownership of the entire ecosystem from strategy to performance. Their integrated, AI-led approach has enabled us to launch with clarity, speed, and confidence, setting a strong platform for long-term growth.”Kabeer Rafaideen, Managing Director ALT X, commented “At ALT X, we operate at the intersection of AI, data, and execution because that’s where real business growth happens...
E-commerce won't be the same again once AI Agents start ... - Mint
SummaryWith the rise of AI agents who shop on our behalf, e-commerce players will find they must vie for algorithm attention. This could alter the very dynamics of competitive advantage online. Strategic adaptation must start now.Online commerce is undergoing a structural shift—from discovery-led consumption to decision-led execution. The rise of Agentic AI, capable of searching, evaluating and transacting autonomously, is reshaping how demand is created and fulfilled. This transition does not eliminate consumers, but reduces their role in the decision loop. The implication is clear: influence is moving from human browsing to algorithmic selection.Data from developed markets suggests that this shift is already meaningful, with 25–40% of users in the US engaging AI tools for product discovery, comparison and decision-making. It is critical to distinguish between AI-assisted and AI-executed commerce. While fully autonomous agent-led transactions are still early, the influence layer—where AI shapes decisions—is already at scale. This matters because influence precedes monetization. Once decision-making shifts, value pools follow.Unlike earlier digital shifts, Agentic AI is not building new infrastructure—it is riding on existing rails. Payments, logistics, merchant networks and digital behaviour are already in place.Here’s a realistic adoption curve—Near term (0–2 years): AI-led discovery and recommendations scale; medium term (2–4 years): Early agent-led transactions in repeat categories; long-term (4–6 years): Scaled autonomous commerce.The speed of this transition is likely to outpace the original e-commerce adoption cycle in India and other global markets.The most immediate economic impact is improved conversion. Early evidence suggests higher conversion rates and revenue per visit from AI-origin traffic, in some cases exceeding traditional channels.But this efficiency comes at a structural cost. E-commerce has historically monetized human attention—time spent browsing, comparing and discovering. AI collapses this layer. As decisions move from screens to systems, engagement declines and the value of traditional discovery weakens.This shifts the role of platforms from demand influencers to execution engines. Fulfilment rather than discovery becomes the primary driver of differentiation.Advertising, a key profit pool for e-commerce platforms (more than 80% operating profits for Indian as well as global e-commerce platforms are driven by advertisements), is ...
HotJobs launched as Sri Lanka's first AI-driven recruitment platform ...
Sri Lanka's recruitment sector marked a new milestone with the official launch of HotJobs, described as the country's first AI driven recruitment platform, at Cinnamon Life, Cumulus Ballroom ...
Sri Lanka's only business publication | Daily FT
ALT X launches BE | Living through strategy, tech and AI-led eCommerce Friday, 3 April 2026 00:08
