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UPI Market Share Distribution
Comparison of market dominance between major players and other services.
Primary Sources
WhatsApp rolls out in-app prepaid recharge feature in India: How it ...
Instant messaging platform WhatsApp has introduced a prepaid mobile recharge feature in partnership with payments platform PayU, expanding its in-app payment services beyond Unified Payments Interface (UPI) transfers. The integration is being rolled out in phases for Android and iOS users across India and allows users to complete recharges without leaving the app. This marks the first time WhatsApp has enabled direct prepaid recharges within its interface. Earlier, Reliance Jio had introduced a chatbot on WhatsApp that allowed users to select plans and pay via WhatsApp Pay, but that service was limited to Jio users. With the PayU integration, recharges are now available for Jio, Airtel and Vodafone Idea (Vi) connections. Also Read Supported platforms and limitations Only prepaid mobile connections are supported; postpaid bills payment is not included Recharge is currently available for Jio, Airtel and Vi; BSNL has not been specified Payments can be made via UPI, debit cards and credit cards The feature is available only on Android and iOS apps, not on desktop app or WhatsApp Web client How to recharge your prepaid number within WhatsApp Users can recharge their prepaid number through the following steps: Open WhatsApp on your mobile device Tap the rupee icon next to the camera icon Select “Mobile Recharge” Enter the mobile number Choose a recharge plan Select the payment method Tap “Continue” to complete the transaction Why only prepaid? Neither WhatsApp nor PayU has officially explained the decision to limit the feature to prepaid users. However, prepaid connections account for a larger share of mobile users in India, making them a more immediate target for such services. It is also possible that postpaid support may be introduced later. WhatsApp said users are already using the platform for services such as booking metro tickets, paying bills, and accessing government services through chatbots, indicating a broader push to expand utility within the app. WhatsApp Payments: Where it stands WhatsApp Pay, the platform’s UPI-based payments service, was launched in India in November 2020 after an extended beta phase and regulatory approvals. The service was rolled out gradually, initially capped at 20 million users and later expanded to 40 million and 100 million. By late 2024, the National Payments Corporation of India (NPCI) allowed WhatsApp to extend the service to its entire user base of over 500 million in India. Despite this scal...
Billionaire sells Meta, load up on Google, Amazon ahead of earnings
Billionaire sells Meta, load up on Google, Amazon ahead of earnings This score is generated through AI-driven analysis of the article's content.
Smaller UPI Firms To NPCI To Address Long Pending Market Share Cap Issue
UPI players like MobiKwik, Super Money, Amazon Pay, CRED, who have long trailed market leaders PhonePe, Google Pay and Paytm in the UPI segment are mulling to set forth new proposals that could potentially address the market share disparity in the segment. As per a report by ET, the NPCI is set to meet with the third-party apps on April 30 (Thursday). The meeting will have the objective of ...
PhonePe tops 10 bn UPI payments for 1st time in March
NEW DELHI: Walmart-backed PhonePe crossed the 10 billion mark in UPI transactions for the first time in March, according to data released by the National Payments Corporation of India.
