Destination marketing News
Latest conceptually matching events and reports for Destination marketing.
Unlocking the 'Destination Stack': A New Strategic Framework for Sri Lanka’s Tourism Future.
A high-level panel discussion featuring experts and government officials explored transforming Sri Lanka into a high-value tourism and innovation hub by leveraging technology, AI, and strategic investment to attract quality travelers.
Sri Lanka Faces Tourism Growth Challenges as Industry Leaders Call for Urgent Marketing Overhaul.
The Hotels Association of Sri Lanka has warned that delays in international marketing campaigns are hindering tourism growth, with the sector urging for more aggressive global promotion and policy reforms to reach long-term revenue targets.
Chili's Turnaround Success: A Masterclass in Operational Excellence.
Chili's has achieved remarkable growth in the casual-dining sector by adhering to a simple dual-strategy: effective marketing to attract customers and operational excellence to ensure they return.
Amtrak Launches Luxury-Style Campaign to Shift Focus from Driving to Rail Travel.
Amtrak is debuting a new advertising campaign that adopts the aesthetic of high-end automotive commercials to encourage travelers to swap their cars for high-speed rail, specifically highlighting the benefits of its NextGen Acela fleet.
