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Trump's Tariffs Are Working as Planned on Wine
That certainly is what's happening in the wine trade. European exports of wine, spirits and aperitifs to the U.S. along were valued at about $10.4 billion in 2024. Many producers held off price increases when tariffs were first announced, initially at a 15% rate, later at 10%. One reaason: The rise of alternatives such as cannibis drinks. Another, a perception that drinking habits are shifting.
Trump's Tariffs Drive Up US Wine Prices, Menus Shift in 2025
Tariffs on European wine are raising prices in US restaurants and stores. See how Trump's tariffs are changing wine menus and boosting domestic brands.
Imported Wines Outsell U.S. Brands Despite New Tariffs in 2025 Market Shift
Price increases were also similar: American wines rose by $1.45 per bottle on-premise, while imported wines increased by $1.50. Italy remains one of the strongest performers among wine-exporting countries to the U.S., despite a decline in value and volume in 2025.
Trump tariffs: Menus change prices on wine - BNN Bloomberg
U.S. President Donald Trump's sweeping tariff regime laid out in April 2025 had an immediate impact on vast alcohol shipments to the United States. European exports of alcohol like wines, spirits and aperitifs to the U.S. alone were worth some 9 billion euros ($10.4 billion) in 2024, according to Eurostat data.
