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Price adjustment for the Endless Shrimp promotion.
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Red Lobster brings back the 'endless shrimp' deal that cost them millions
Red Lobster brings back the 'endless shrimp' deal that cost them millions By Tracy Connor You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Red Lobster's "endless shrimp" is back. Bloomberg/Getty Images 2026-04-20T22:05:40.702Z Red Lobster lost $11 million in three months on its $20 all-you-can-eat shrimp promotion. Now it's introducing a $24.99 deal for dine-in patrons for a limited time. "When our fans talk, we listen," CEO Damola Adamolekun said. Red Lobster's CEO said two years ago that he didn't plan to revive the chain's mega-popular $20 "endless shrimp" promotion because, as he put it, "I know how to do math." Well, the all-you-can-eat crustacean pig-out — which was removed from the menu after it cost the seafood chain $11 million in three months — is back.Damola Adamolekun, who became chief executive in 2024, doesn't really have to eat his words, though, because this time there are some caveats.The meal costs $24.99, and it's returning for a limited time. It also applies just to dine-in orders, and only participating restaurants have to keep shoveling the shrimp until patrons say stop."When our fans talk, we listen," Adamolekun said in a statement on Monday announcing the deal. Damola Adamolekun is trying to turn around Red Lobster. Leon Bennett—Getty Images for EBONY Media Group/Reuters Adamolekun, 37, is in the midst of trying to turn around the seafood restaurant company, which was $1 billion in debt when it filed for bankruptcy. He has said sales are up 10%, but he's also focusing on cutting costs while trying to get more customers.Among his ideas was "SpendLESS Shrimp," which included a plate of shrimp prepared three ways for $15.99 or so. The public's appetite was apparently not sated."Our guests have never stopped asking for it," the CEO said of endless shrimp.While Adamolekun had joked on the Today show in 2024 that the math for endless shrimp was not mathing, he also noted that it could make a comeback."I never want to say never, but certainly not the way that it was done," he told CNN at the time. "We won't have it in a way that's losing money in that fashion and isn't managed."Some Red Lobster fans are already salivating. "Trying to convince mom to go to Red Lobster because of the endless shrimp," one wrote on X after the news broke.Another commenter who said they were a Red Lobster server for seven years had thoughts and prayers for the wait staff still on the job.🦐 Just heard...
Red Lobster brings back endless shrimp deal that drove it to bankruptcy
Red Lobster is bringing back its fan-favorite Endless Shrimp promotion — even after the deal previously drove the chain to bankruptcy. The beloved all-you-can-eat deal became a permanent fixture on Red Lobster’s menu in 2024, and promptly caused the chain to lose about $11 million in just three months. That put the restaurant into bankruptcy and the verge of needing to close all of its stores. “We’re excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning,” Red Lobster CEO Damola Adamolekun said in a statement. “Because when our fans talk, we listen.”The popular deal returned to Red Lobster locations nationwide Monday after customers begged for its return. The dining experience will be available for a limited time for dine-in customers.Diners can choose between five shrimp dishes, including Shrimp Linguini Alfredo, Walt’s Favorite Shrimp, Garlic Shrimp Scampi and Parrot Isle Coconut Shrimp. The promotion also includes a new “Marry Me Shrimp” inspired by the viral online recipe. Red Lobster is bringing back its popular Endless Shrimp promotion for a limited time. That is despite losing millions in the last round and nearly leading to the chain’s closure. (Getty)It was not immediately clear how long the deal would last. The Independent has contacted Red Lobster for more information. Red Lobster’s “endless” seafood deals were so popular that the chain filed for Chapter 11 bankruptcy in 2024. While the bankruptcy saw over 100 of its nearly 650 restaurants serve their final meals, Red Lobster was sold to a new firm that turned the seafood chain around. Last summer, Red Lobster’s Adamolekun brought the chain back from the brink of bankruptcy — but said at the time that its endless seafood deals would not be coming back. While the fan-favorite deal may help bring some business back to the struggling chain, Red Lobster still has not returned to pre-bankruptcy performance levels, Adamolekun told The Wall Street Journal in an interview earlier this year. The chain will likely close underperforming stores to reduce costs, according to the report. The chain previously filed for bankruptcy after making the endless shrimp deal part of its permanent menu (Getty Images)“There’s a lot of positive signs, but we inherited a very damaged brand, so there’s still work to do to repair all of that,” Adamolekun told the Journal. Adamolekun, who previously served as the CEO of P.F. Chang’s, quickly ...
Red Lobster Brings Back 'Endless Shrimp' Promotion
For a limited time only, Red Lobster is bringing back its "Endless Shrimp" promotion. This return comes two years after the seafood chain filed for bankruptcy in 2024. Reports announced the deal on April 20 in a press release. In 2024, the seafood chain suggested an $11 million loss from the shrimp deal in their bankruptcy report.
Red Lobster is bringing back the endless shrimp promotion to ...
2 hours ago ... My face when I'm at Red Lobster with my family, and our waiter informs us that their Endless Shrimp™ special is BACK! That's right! Starting yesterday (Sept. 4, ...
