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Latest conceptually matching events and reports for Performance marketing.

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Local News

Skills Advertising Marks Over Three Decades of Creative Industry Leadership.

May 14, 2026 at 10:52 AM

Sri Lankan advertising firm Skills Advertising & Marketing celebrates its 33rd anniversary, reflecting on its journey as a 100% locally-owned agency known for its 360-degree communication solutions.

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Skills Advertising Marks Over Three Decades of Creative Industry Leadership
Image Credit : brillawards.com
Business
Redefining Success: How Sri Lankan Brands Are Moving Beyond Pure Profitability
Image Source : hellopartner.com

Redefining Success: How Sri Lankan Brands Are Moving Beyond Pure Profitability.

May 13, 2026 at 7:07 AM
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Business
Chili's Turnaround Success: A Masterclass in Operational Excellence
Image Source : businessinsider.com

Chili's Turnaround Success: A Masterclass in Operational Excellence.

May 8, 2026 at 4:40 PM
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Finance
Citigroup’s Cultural Overhaul: Executive Leadership Focuses on 'Relentless' Performance
Image Source : economictimes.indiatimes.com

Citigroup’s Cultural Overhaul: Executive Leadership Focuses on 'Relentless' Performance.

May 8, 2026 at 9:16 AM
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The Urgency Era: Why Fast Food Chains are Embracing Constant Limited-Time Offers
Image Source : marketresearchfuture.com
Business•
May 4, 2026 at 8:57 AM

The Urgency Era: Why Fast Food Chains are Embracing Constant Limited-Time Offers.

Restaurant chains are shifting from seasonal gimmicks to a permanent cycle of limited-time offers (LTOs) to maintain consumer interest and drive traffic in a competitive attention economy.

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Technology

Activ8 Asia Secures Platinum Honor for BPO and Customer Experience Excellence.

May 4, 2026 at 6:31 AM

Activ8 Asia has been honored with the Platinum Excellence award for its outstanding contributions to the BPO and customer experience sectors, driven by innovative CRM solutions and a customer-centric operational model.

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Business
Mastering the '5 Ps' of Career Success: Insights from a Former Amazon Recruiter
Image Source : usatoday.com

Mastering the '5 Ps' of Career Success: Insights from a Former Amazon Recruiter.

May 2, 2026 at 9:18 AM
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Business
Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization
Image Source : seekingalpha.com

Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization.

April 29, 2026 at 11:49 AM
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Technology
Navigating the Social Media Landscape: Strategic Opportunities and Hidden Risks for Brands
Image Source : sprinklr.com

Navigating the Social Media Landscape: Strategic Opportunities and Hidden Risks for Brands.

April 27, 2026 at 4:49 AM
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The Strategic Evolution of Influencer Marketing for Consumer Brands
Image Source : influencermarketinghub.com
Technology•
April 27, 2026 at 4:26 AM

The Strategic Evolution of Influencer Marketing for Consumer Brands.

Consumer brands are increasingly adopting data-driven, long-term influencer marketing strategies as the industry shifts toward AI-powered selection, authentic storytelling, and multi-platform engagement in 2026.

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Career Advice

Beyond Portfolios and Videos: The Direct Outreach Strategy That Secured a High-Level Role.

April 25, 2026 at 9:45 AM

A job seeker successfully pivoted from labor-intensive creative tactics to a streamlined direct outreach method found on Reddit, ultimately landing a strategy lead position.

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Beyond Portfolios and Videos: The Direct Outreach Strategy That Secured a High-Level Role
Image Credit : indeed.com
Local News
Ceylinco Life Empowers Top Talent at Annual ‘High Flyers Day 2026’ Gala
Image Source : ticketbox.lk

Ceylinco Life Empowers Top Talent at Annual ‘High Flyers Day 2026’ Gala.

April 21, 2026 at 5:19 AM
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Technology
Beyond the Glitter: The Financial Reality of Influencers at Coachella
Image Source : aol.com

Beyond the Glitter: The Financial Reality of Influencers at Coachella.

April 19, 2026 at 9:39 AM
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Technology
Humanitix: Transforming Event Ticketing Fees Into a Global Social Impact Engine
Image Source : lcgd.com.au

Humanitix: Transforming Event Ticketing Fees Into a Global Social Impact Engine.

April 9, 2026 at 11:23 PM
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The Rising Mandate for AI Transparency in Digital Advertising
Image Source : businessinsider.com
Technology•
April 8, 2026 at 11:42 AM

The Rising Mandate for AI Transparency in Digital Advertising.

As marketing budgets shift toward AI-automated advertising, CMOs and industry groups are prioritizing transparency and safety standards to avoid the political and legal pitfalls that dismantled previous brand-safety coalitions.

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Business

Coca-Cola Unites 13 Major Restaurant Brands in New Strategy to Drive Beverage Growth.

April 2, 2026 at 1:27 PM

Facing declining restaurant traffic, Coca-Cola has launched its first multi-brand marketing campaign featuring 13 major restaurant chains to incentivize beverage sales.

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Coca-Cola Unites 13 Major Restaurant Brands in New Strategy to Drive Beverage Growth
Image Credit : nrn.com