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Local News

Skills Advertising Marks Over Three Decades of Creative Industry Leadership.

May 14, 2026 at 10:52 AM

Sri Lankan advertising firm Skills Advertising & Marketing celebrates its 33rd anniversary, reflecting on its journey as a 100% locally-owned agency known for its 360-degree communication solutions.

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Skills Advertising Marks Over Three Decades of Creative Industry Leadership
Image Credit : brillawards.com
Business
Redefining Success: How Sri Lankan Brands Are Moving Beyond Pure Profitability
Image Source : hellopartner.com

Redefining Success: How Sri Lankan Brands Are Moving Beyond Pure Profitability.

May 13, 2026 at 7:07 AM
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Local News

Redefining Success: Why Purpose-Driven Branding is Essential for Sri Lanka’s Economic Future.

This article explores why Sri Lankan businesses must shift from profit-centric models to purpose-driven strategies. By fostering trust, sustainability, and national identity, local brands can navigate modern volatility and secure long-term global relevance.

May 12, 2026 at 6:36 AM
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Business
Chili's Turnaround Success: A Masterclass in Operational Excellence
Image Source : businessinsider.com

Chili's Turnaround Success: A Masterclass in Operational Excellence.

May 8, 2026 at 4:40 PM
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5 Strategic Ways Professionals Are Leveraging AI to Advance Their Careers
Image Source : nationalacademies.org
Technology•
May 7, 2026 at 9:27 AM

5 Strategic Ways Professionals Are Leveraging AI to Advance Their Careers.

An executive coach shares five practical strategies to use AI for career advancement, including idea pressure-testing, communication simplification, and effective self-promotion.

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Business

The Urgency Era: Why Fast Food Chains are Embracing Constant Limited-Time Offers.

May 4, 2026 at 8:57 AM

Restaurant chains are shifting from seasonal gimmicks to a permanent cycle of limited-time offers (LTOs) to maintain consumer interest and drive traffic in a competitive attention economy.

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The Urgency Era: Why Fast Food Chains are Embracing Constant Limited-Time Offers
Image Credit : marketresearchfuture.com
Local News

Sri Lanka Tourism Club Launches Global Strategy to Attract Luxury Travelers.

The Sri Lanka Tourism Club (SLTC) has initiated a new global campaign featuring international media partnerships and events to boost high-end tourism and target USD 10 billion in annual revenue.

April 30, 2026 at 6:32 AM
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Business
Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization
Image Source : seekingalpha.com

Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization.

April 29, 2026 at 11:49 AM
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Technology
Navigating the Social Media Landscape: Strategic Opportunities and Hidden Risks for Brands
Image Source : sprinklr.com

Navigating the Social Media Landscape: Strategic Opportunities and Hidden Risks for Brands.

April 27, 2026 at 4:49 AM
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The Strategic Evolution of Influencer Marketing for Consumer Brands
Image Source : influencermarketinghub.com
Technology•
April 27, 2026 at 4:26 AM

The Strategic Evolution of Influencer Marketing for Consumer Brands.

Consumer brands are increasingly adopting data-driven, long-term influencer marketing strategies as the industry shifts toward AI-powered selection, authentic storytelling, and multi-platform engagement in 2026.

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Career Advice

Beyond Portfolios and Videos: The Direct Outreach Strategy That Secured a High-Level Role.

April 25, 2026 at 9:45 AM

A job seeker successfully pivoted from labor-intensive creative tactics to a streamlined direct outreach method found on Reddit, ultimately landing a strategy lead position.

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Beyond Portfolios and Videos: The Direct Outreach Strategy That Secured a High-Level Role
Image Credit : indeed.com
Technology
The Strategic Convergence: How Walmart and Amazon are Mimicking Each Other to Dominate Retail
Image Source : benzinga.com

The Strategic Convergence: How Walmart and Amazon are Mimicking Each Other to Dominate Retail.

April 20, 2026 at 6:06 PM
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Business

Disney Restructures Marketing Operations: Details Behind the Latest Layoffs.

Disney has initiated a significant restructuring of its marketing and brand divisions, leading to approximately 1,000 job cuts as the company seeks to streamline operations and enhance agility in a rapidly evolving entertainment landscape.

April 16, 2026 at 3:32 PM
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Business
Scaling a Side Hustle: How One Entrepreneur Turned Photo Booth Rentals Into a Profitable Enterprise
Image Source : businessinsider.com

Scaling a Side Hustle: How One Entrepreneur Turned Photo Booth Rentals Into a Profitable Enterprise.

April 16, 2026 at 9:44 AM
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Technology•
April 16, 2026 at 1:01 AM

India's E-commerce Revolution: Small Cities Driving Explosive Market Growth.

India's e-commerce market is experiencing rapid transformation as consumers in smaller cities become the primary drivers of growth, significantly outpacing traditional metropolitan hubs.

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Technology

Google Hires Former TikTok Ad Executive to Lead Mid-Market Sales.

April 13, 2026 at 6:07 PM

Khartoon Weiss, the former head of TikTok's North American ad business, is joining Google as the new Vice President of US Mid-Market Sales, marking a significant leadership shift in the digital advertising sector.

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Google Hires Former TikTok Ad Executive to Lead Mid-Market Sales
Image Credit : netinfluencer.com
Technology
Retail Giants Intensify Pressure on India's Quick Commerce Startups

Retail Giants Intensify Pressure on India's Quick Commerce Startups.

April 12, 2026 at 3:06 AM
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Business
Proven Strategies for Turning Side Hustles into Sustainable Income
Image Source : sidehustlenation.com

Proven Strategies for Turning Side Hustles into Sustainable Income.

April 11, 2026 at 9:37 AM
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Technology
The Rising Mandate for AI Transparency in Digital Advertising
Image Source : businessinsider.com

The Rising Mandate for AI Transparency in Digital Advertising.

April 8, 2026 at 11:42 AM
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Indian Startup 'Rocket' Challenges Top Consulting Firms with AI-Driven Strategy Platform
Technology•
April 7, 2026 at 5:37 AM

Indian Startup 'Rocket' Challenges Top Consulting Firms with AI-Driven Strategy Platform.

Surat-based startup Rocket has launched a platform aimed at helping businesses define their strategy through AI, positioning itself as an affordable alternative to traditional consulting firms like McKinsey.

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