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Projected Growth of Creator-Led Event Industry
Market size growth projections for creator-led events from 2026 to 2030.
Primary Sources
LinkedIn wants to host thousands of events a year as part of its bet on ...
Exclusive LinkedIn wants to host thousands of events a year as part of its bet on creators By Alex Bitter You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. and Ashley Stewart You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. LinkedIn wants to host more creator-led events over the next year. Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty Images 2026-05-14T09:00:01.253Z LinkedIn is planning to lean into the creator-led events business over the next year. The networking site sees paid events as a multi-billion dollar business, company documents show. LinkedIn has spent the last year expanding its options for creators and video. LinkedIn is betting big on events as part of its focus on the creator economy. The professional networking site is planning to launch events featuring creators in the second half of this year, according to company documents seen by Business Insider. Over time, it wants to host as many as 4,000 events a year featuring creators.A LinkedIn spokesperson confirmed the company has started testing paid events with creators."We're seeing strong demand for tools that help creators build sustainable businesses and for members to have direct access to trusted experts," the spokesperson wrote in an email to Business Insider. "And early pilot sessions this week with leaders like Cassie Kozyrkov, Codie Sanchez, Chris Do, and Lorraine Lee show strong appetite for this type of learning."The push into events is part of LinkedIn's broader strategy to compete with YouTube, Patreon, and other platforms to court creators, especially for video content. LinkedIn already produces original shows featuring creators such as "Diary of a CEO" podcast host Steven Bartlett and "Real Housewives of New York" star Rebecca Minkoff. It also comes as LinkedIn cuts its workforce. The company laid off an undisclosed number of employees on Wednesday and planned to cut investments in some areas, CEO Daniel Shapero wrote in a memo to staff. In a separate memo describing the layoffs on Wednesday, the company said it wants to move toward content featuring instructors that allows "license and monetize their teachings directly on LinkedIn."Paid virtual events led by creators represent a $5 billion industry this year, according to the documents that Business Insider saw. That number could grow to $25 billion by 2030, according to the documents.LinkedIn alr...
How to Host a Live Event on LinkedIn: 1-Min Guide
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How to create a LinkedIn event | Contrast
Anyone with a personal LinkedIn profile can create an event. You can also create events on behalf of a LinkedIn Company Page — but only if you are an Admin of that page.
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