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A Day in the Life of Claudia Romo Edelman, the Founder of Sotol Romo ...
Claudia Romo Edelman. Courtesy of Claudia Romo Edelman 2026-05-05T09:05:01.220Z This as-told-to essay is based on a conversation with Claudia Romo Edelman, a 55-year-old philanthropist and the founder of Sotol Romo, based in New York City, about her daily routine. It's been edited for length and clarity.I was raised in northern Mexico. I'm a marketer for social causes and a global mobilization expert. I've spent more than three decades working with organizations like the United Nations, UNICEF, and the World Economic Forum, helping to create campaigns and movements.I moved to the US about a decade ago, and I run a nonprofit called We Are All Human, dedicated to elevating the Latino narrative. A few years ago, I stopped drinking because I didn't like the hangover or the calories, but at the same time, I began reading about the trend of people drinking less but better.I remembered sotol, a spirit similar to tequila, harvested from the wild desert spoon plant native to northern Mexico. After conducting my own market research, I started my own brand, Sotol Romo, which harkens back to my childhood spent in the Mexican desert with my mother.Here's what a day in my life is like, running my nonprofit and building my new company.6 a.m. — wake up and listen to podcastsI wake up at the same time every day. I spent a lot of my working life in Switzerland, so in many ways I'm like a Swiss robot: Monday through Friday, my rhythm is automatic. My body just goes into motion. The first thing I do is put on my makeup while listening to podcasts. I treat that time as a way to catch up with the world before the day begins.I listen religiously to three things: What's News from The Wall Street Journal, Up First from NPR, and a Mexican podcast called La Brújula. Living abroad means I have to make an effort to stay connected to what's happening in Mexico, even when the news can be difficult to hear.6:30 a.m. — exerciseMovement is non-negotiable for me. Twice a week I do yoga, twice a week I do pilates, once a week I lift weights. Sometimes I do other workouts depending on the week.Afterward, I shower and have a coffee. I never eat breakfast.7:55 a.m. — work beginsBy five minutes to eight, I'm at my desk and ready to start the day. I split my week between working from my office and working from my home.Before I dive into emails or meetings, I check my "big rocks." It comes from the big rock theory: imagine your day as a jar. If you fill it with sand first (the little tasks), ...
A lifelong 'phobia': painting - Arizona Daily Star
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Morning Rituals for Clarity—According to Women Who Actually Live Them
How do female founders and creatives really spend their mornings? Discover 24 morning routine ideas successful women swear by.
