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Cloudflare CEO Matthew Prince Admits His Company's Name Isn't Great ...
Cloudflare CEO says Cloudflare is not a great name, but that it's better than his original idea By Lakshmi Varanasi You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Cloudflare CEO Matthew Prince doesn't like the name of his company. Bloomberg/Getty Images 2026-05-10T16:03:22.239Z Cloudflare CEO Matthew Prince doesn't love his company's name. Cloudflare is often mispronounced and misspelled, but he said it's better than his original idea. Cloudflare laid off 20% of its staff this week, citing a 600% increase in AI use. Cloudflare CEO Matthew Prince doesn't like the name of his own company. Responding to an X user who said the name Cloudflare is "not good" and "not aspirational," Prince agreed."I'd add: too long, hard for English speakers to say Cluh and Fluh next to each other so becomes Cloudfare, multiple ways to spell flare/flair," he wrote.He said it's better than his original idea, however. Prince said he considered "Project Web Wall," which he joked would be a "nightmare" for the late broadcast journalist Barbara Walters, who had a distinctive speech impediment.Cloudflare is one of the companies that helps keep the internet running behind the scenes. It helps websites and apps load faster, route traffic, and defend against cyberattacks, including DDoS attacks and bot traffic. The company says its tools protect websites, apps, APIs, and AI workloads while speeding up performance through its content delivery network.When Cloudflare goes down, it often takes large parts of the internet down with it. A large Cloudflare outage last year disrupted ChatGPT, X, and other major sites.For a company whose business is so essential, it's surprising how often it's mispelled or mispronounced. Typos appear in developer forums, support threads, and even public bug reports.Prince's introspection about his company's name came after a turbulent week.On Thursday, Cloudflare laid off more than 1,100 employees, or about 20% of its staff.In a memo announcing the layoffs, Cloudflare executives said the company's AI use had surged "more than 600% in the last three months alone," and that it needed to rethink its structure to move faster and deliver more value to customers. Big Tech Read next
'Today is a hard day': Cloudflare CEO Matthew Prince on company's 20% ...
Cloudflare CEO highlighted that its AI usage has grown massively, and departments across HR and finance have been running an AI agent on a daily basis.Cloudflare CEO Matthew Prince announces to cut 1100 jobs. On May 7, Cloudflare Chief Matthew Prince announced that it is cutting more than 1100 of its workforce globally as it embraces AI. Matthew shared a detailed email to its global team announcing the layoffs, and revealed that the company has “fundamentally changed” in the past few months as it embraces artificial intelligence (AI)-enabled tools and technology.Related ArticlesCoinbase layoffs: Brian Armstrong says AI is reshaping work, trims 14% workforceTech layoffs 2026: Nearly 40,000 jobs lost in April amid changing AI prioritiesAI layoffs may hurt companies too, not just workers: Study warns of ‘automation trap’ Mathew highlighted that Cloudflare’s AI usage has grown massively, and departments across HR and finance have been running an AI agent on a daily basis. Here’s what Matthew’s email to employees stated: Must read: ‘This wasn’t an easy decision,' Cloudflare CEO said as it cuts over 1,100 jobs globally “We are writing to let you know directly that we’ve made the decision to reduce Cloudflare’s workforce by more than 1,100 employees globally. The way we work at Cloudflare has fundamentally changed. We don’t just build and sell AI tools and platforms. We are our own most demanding customer. Cloudflare’s usage of AI has increased by more than 600% in the last three months alone. Employees across the company from engineering to HR to finance to marketing run thousands of AI agent sessions each day to get their work done. That means we have to be intentional in how we architect our company for the agentic AI era in order to supercharge the value we deliver to our customers and to honor our mission to help build a better Internet for everyone, everywhere. Today is a hard day. This decision unfortunately means saying goodbye to teammates who have contributed meaningfully to our mission and to building Cloudflare into one of the world’s most successful companies. We want to be clear that this decision is not a reflection of the individual work or talent of those leaving us. Instead, we are reimagining every internal process, team, and role across the company. Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates val...
Cloudflare CEO Announces Layoffs as AI Reshapes Business
In a joint statement, Matthew Prince, CEO and co-founder of Cloudflare, and Michelle Zatlyn, co-founder and COO of Cloudflare, say that the cuts were "not a cost-cutting exercise or an assessment of individuals' performance," but rather about how Cloudflare is "defining how a world-class, high-growth company operates and creates value ...
Cloudflare says AI made 1,100 jobs obsolete, even as revenue hit a ...
Cloudflare announced its first large-scale layoff. CEO Matthew Prince says because of AI efficiency gains, the company doesn't need as many support roles.
