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Box CEO sees high AI token usage as a sign of innovation
Box CEO Aaron Levie views high AI token usage by engineers as a positive sign of innovation and experimentation. Levie believes engineers "trying new things" justifies current token expenses, aligning with a broader Silicon Valley trend of encouraging extensive AI agent use.
Box CEO Uses Slack Channel to Monitor AI Use, Not Leaderboard ...
Box CEO says he looks at a Slack channel to see who is using AI the most — not a token leaderboard By Henry Chandonnet You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Box CEO Aaron Levie told Business Insider that his company tracked token spending, but that "we don't celebrate tokenmaxxing in the same way." Steve Jennings/Getty Images for TechCrunch 2026-04-16T12:50:28.744Z Box CEO Aaron Levie told Business Insider that tokenmaxxing was a "fun, novel thing." At Box, Levie tracks token spending but doesn't reward the top users. That would lead to "hilarious outcomes," he said. Levie said he had other ways of identifying power users of AI agents, like a dedicated Slack channel. Box CEO Aaron Levie wouldn't be surprised if his engineers set up a tokenmaxxing leaderboard. "Honestly, they might exist," he told Business Insider. "I just don't know that it's gone super viral across the entire company yet."Levie wouldn't be against it, per se. He said the trend — in which engineers race against each other to spend as many AI tokens as possible — is a "fun, novel thing" that leads in the right direction. It will push AI agents to their limits, he said, and find the biggest productivity gains.Token rankings are the new hot-button topic in Big Tech. One Meta employee made a "Claudeonomics" leaderboard with titles like "Token Legend" before it was shut down, The Information reported. OpenAI also has a token leaderboard, according to The New York Times. A token is a measurement of computing that determines how AI use is priced; large language models break words into numerical inputs, treating each token as roughly ¾ of a word.At the cloud storage company Box, Levie does track token spending, including at the employee level, but "we don't celebrate tokenmaxxing in the same way," he said. "But we are focused entirely on increasing the rate of product velocity and increasing the scope of our product roadmap as our major goal." He has other ways to discern which of his engineers are AI power users. Box has a Slack channel where people share their best practices for AI coding, Levie said, which already generally correlates with who uses agents the most.The CEO wants them to use agents, and use them a lot. (Box sells enterprise AI agents.) It won't only be engineers employing agents soon, Levie said; the tech will hit fields like marketing, finance, and law."You need to really start to figure out where can you get ...
Box CEO Aaron Levie says a big token bill means that engineers are ...
Business Insider (@BusinessInsider). Box CEO Aaron Levie says a big token bill means that engineers are "trying new things."
Box CEO Aaron Levie Says 'We're Going To Use AI To ... - Benzinga
Box CEO Aaron Levie says AI will not eliminate jobs but shift work bottlenecks, increasing demand for human expertise in law, tech and healthcare.
