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Apple notified in Brazil over allegedly misleading Apple Intelligence ads
After agreeing to a $250 million settlement in the U.S. over claims that it misled customers about delayed Apple Intelligence and Siri features, Apple is now facing similar scrutiny in Brazil. Here are the details. Apple’s woes over Apple Intelligence ads continue As reported by Tecnoblog, Rio de Janeiro’s consumer protection agency, Procon Carioca, has given Apple 20 days to respond to an inquiry into whether it misled consumers with advertising for iPhone 16 AI features that still haven’t been delivered. From the report: Last Friday, May 8, Procon Carioca opened an administrative proceeding to investigate potential omission, failure to fulfill an offer, and violation of the duty to provide clear, adequate, and prominent information. These practices are prohibited under (Brazil’s) Consumer Protection Code. The news comes on the heels of a U.S. class action settlement in which Apple agreed to pay $250 million to resolve claims related to the availability of the more personalized Siri features it first announced at WWDC 2024. Last December, Apple agreed to settle the case, and last Tuesday, the full settlement terms received preliminary approval. According to these terms, eligible iPhone buyers in the U.S. are expected to receive around $25 per device, though that number could rise to as much as $95 depending on how many people submit claims. For the Procon Carioca inquiry, Tecnoblog reports that the consumer protection agency is asking Apple to provide several details, including: Which features were actually delivered at launch? How was this information communicated to Brazilian consumers? Which advertising materials were shown in the country? What is the timeline for implementing the announced features? Data on consumer complaints and the number of people affected. Measures adopted or planned to ensure corrections and possible compensation. Apple was given 20 days from the May 8 notification to respond to the inquiry. Tecnoblog also says it reached out to Apple, but the company said it wouldn’t comment on the case. Worth checking out on Amazon David Pogue – ’Apple: The First 50 Years’ MacBook Neo Logitech MX Master 4 AirPods Pro 3 AirTag (2nd Generation) – 4 Pack Apple Watch Series 11 Wireless CarPlay adapter FTC: We use income earning auto affiliate links. More.
Apple Reaches Settlement Over Claims of Misleading AI Advertising
Apple, an American technology company, has agreed to a $250 million (around €213 million) settlement to resolve a class-action lawsuit accusing the tech giant of misleading consumers regarding the capabilities of its "Apple Intelligence" features. The settlement, filed in a California federal court, addresses claims that Apple engaged in false advertising by promoting AI enhancements and ...
Apple will pay $250 million for misleading advertising of its AI on iPhones
Apple agrees to pay $250 million for exaggerating the capabilities of Apple Intelligence and Siri in the iPhone 15 and 16. The agreement affects US buyers who purchased models between June 2024 and March 2025. Users will be able to receive between $25 and $95 per device, depending on the number of claims.
Apple agrees to $250 million settlement over misleading Siri AI ...
Apple will pay $250 million to settle claims it marketed iPhone 16 as "built for Apple Intelligence" before many advertised features existed. About 37 million eligible buyers can claim up to $95 each.
