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Local News

Redefining Success: Why Purpose-Driven Branding is Essential for Sri Lanka’s Economic Future.

May 12, 2026 at 6:36 AM

This article explores why Sri Lankan businesses must shift from profit-centric models to purpose-driven strategies. By fostering trust, sustainability, and national identity, local brands can navigate modern volatility and secure long-term global relevance.

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Business
Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization
Image Source : seekingalpha.com

Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization.

April 29, 2026 at 11:49 AM
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Technology
The Strategic Evolution of Influencer Marketing for Consumer Brands
Image Source : influencermarketinghub.com

The Strategic Evolution of Influencer Marketing for Consumer Brands.

April 27, 2026 at 4:26 AM
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