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Zellers Crowns Sri Lanka'S First Ai Avurudu Kumara and Kumariya
Zellers crowned Sri Lanka’s very first AI Avurudu Kumara and Kumariya recently, by creating a unique event blended tradition and technology to redefine Avurudu celebrations. Zellers invited Sri Lankans to generate their own AI Avurudu Kumara or Kumariya by selecting their favourite Zellers centre-filled chocolates, drawing creative inspiration from the brand’s rich and indulgent range. Zellers fans responded enthusiastically and what began as a creative challenge quickly became a cultural moment, with over 450 entries sent from across the country. A public voting round narrowed the field to the top 10 Kumaras and top 10 Kumariyas. With the aim of making the final stage even more captivating, Zellers went beyond using mere static photos by ensuring that every finalist was animated and brought to life on Facebook, turning the competition into an immersive digital experience that attracted thousands of viewers. The campaign peaked with a two-hour live voting finale that drew real-time engagement from fans islandwide as they watched this groundbreaking event unfold. Once the final votes were counted, Contestant 116 (Anji) was crowned the Zellers AI Avurudu Kumara, and Contestant 377 (Ivory Cocoa) took the Kumariya title and a host of attractive prizes. Expressing his views on this unique experience, the Zellers team commented, “Zellers has consistently delivered creative campaigns that connect with Sri Lankan audiences through innovation and storytelling. This first-of-its-kind AI-powered Avurudu competition demonstrated to all how we can reimagine cultural traditions using the power of modern tools such as AI, thereby helping to drive audience engagement, especially among the younger audiences. We are thrilled with the tremendous success of the competition and we will continue integrating AI and interactive digital experiences into brand campaigns, enhancing audience engagement and storytelling.” Founded in 1964 by A.G. Hinniappuhami, the Founding Chairman of Maliban, Zellers is Sri Lanka’s first home-grown chocolate manufacturer. Zellers captured the hearts of Sri Lankans with its use of premium cocoa and its commitment to the “bean-to-bar” concept which gave rise to chocolates rich in flavour and heritage. Zellers was relaunched by Maliban in 2024, with a portfolio of premium chocolates to make a lasting impression on chocolate lovers across the country. The collection of Zellers chocolates brings bold flavours, luxurious fillings, and vibrant packaging,...
Zellers Announces Sri Lanka's Inaugural AI Avurudu Kumara and Kumariya ...
Zellers has recently made history by crowning Sri Lanka’s inaugural AI Avurudu Kumara and Kumariya, merging traditional festivities with cutting-edge technology to transform the Avurudu celebrations. The chocolate brand invited the public to create their own AI Avurudu Kumara or Kumariya by choosing their preferred chocolates from Zellers’ extensive selection. This initiative sparked significant enthusiasm among Sri Lankans, leading to an impressive response of over 450 submissions nationwide. A public voting process subsequently identified the top ten Kumaras and Kumariyas. To enhance the final phase of the competition, Zellers opted for animated representations of the finalists instead of static images, creating an engaging digital experience on Facebook that captivated thousands of viewers. The campaign culminated in a dynamic two-hour live voting event that engaged fans from across the island, providing real-time interaction as the event unfolded. When the votes were tallied, Contestant 116, named Anji, was awarded the title of Zellers AI Avurudu Kumara, while Contestant 377, Ivory Cocoa, claimed the Kumariya title along with a selection of enticing prizes. Regarding this innovative venture, the Zellers team stated, “Zellers has always aimed to create imaginative campaigns that resonate with Sri Lankan audiences through creativity and narrative. This groundbreaking AI-driven Avurudu contest showcased how we can re-envision cultural practices using modern technologies like AI, significantly boosting engagement, particularly among younger demographics. We are delighted with the overwhelming success of this competition and are committed to further incorporating AI and interactive digital elements into our brand initiatives to enhance storytelling and audience connection.” Established in 1964 by A.G. Hinniappuhami, the founding chairman of Maliban, Zellers is recognized as Sri Lanka’s first locally produced chocolate brand. The company has gained widespread affection from Sri Lankans due to its dedication to premium cocoa and the “bean-to-bar” philosophy, resulting in chocolates that are both rich in flavor and steeped in heritage. In 2024, Zellers was relaunched by Maliban, introducing a premium chocolate collection designed to leave a lasting impression on chocolate enthusiasts nationwide. The Zellers lineup features bold flavors, luxurious fillings, and eye-catching packaging, setting a new benchmark for premium chocolate in Sri Lanka. Source: Financial...
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com/adaderanabiz Ada Derana Biz 16h Zellers crowned Sri Lanka's very first AI Avurudu Kumara and Kumariya recently, by creating a unique event blended tradition and technology to redefine Avurudu celebrations.#Zellers#lka#slnews#SriLanka#AdaDeranaSinhala#business#businessnewsletter𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗼𝗻
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Zellers crowns Sri Lanka's first AI Avurudu Kumara and Kumariya Zellers crowned Sri Lanka's very first AI Avurudu Kumara and Kumariya recently, by creating a unique...
