Vetted by NeuralPress's Multi-Agent Verifier for strict factual validity and event relevance. Our compliance engine cross-checks and filters search results to ensure zero false correlations or misleading content.
WhatsApp Plus Feature Comparison
A comparison between the free tier and premium subscription benefits.
Primary Sources
WhatsApp is testing a premium subscription, put it is mainly cosmetic ...
WhatsApp is testing a new subscription tier, similar to Instagram Plus and Snapchat+, that lets users pay for customized icons, themes, ringtones, and more. The paid plan’s features are largely cosmetic; users don’t get many additional functional features. WhatsApp Plus has been spotted by many users, including social media consultant Matt Navarra. The company confirmed the test to TechCrunch in a statement. “WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organize and personalize their experience,” a Meta spokesperson said. “Premium features include expanded pinned chats, custom lists, new chat themes, and more. We’re starting with a small test to gather feedback and ensure we’re building something people find genuinely valuable.” While the company didn’t specify pricing, WABetaInfo noted that the plan might be priced at €2.49 per month in Europe and 229 PKR ($0.82) in Pakistan. The blog noted that the company is also offering a one-month free trial to users. In addition to features like custom themes and ringtones, the company will allow users to pin up to 20 chats instead of the current free-tier limit of three. Subscribers will also allow users to apply certain themes, ringtones, and notification tones to chat lists. Notably, there is no mention of ad removal from the Status feature, which the company began running ads on last year. More than a decade ago, WhatsApp charged a $1 subscription fee in some regions, but after being bought by Facebook, the company ditched the fee in 2016. Since then, it has built its business around allowing companies to reach users on WhatsApp and letting them create click-to-WhatsApp ads. This has turned into a significant business for Meta. The company said during its Q4 2025 earnings call that its family of apps’ revenue jumped 54% year-on-year to $801 million, a surge significantly driven by paid messaging on WhatsApp. The company also said that WhatsApp revenue cross a $2 billion annualized run-rate in Q4. Techcrunch event San Francisco, CA | October 13-15, 2026 As WhatsApp Plus is an early test in limited markets, only a few of WhatsApp’s 3 billion-plus user base will get to buy the paid plan. That means it won’t likely move the needle much on the company’s balance sheets in the near term. Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and ...
WhatsApp Plus: Exploring the New Premium Features, Pricing, and ...
WhatsApp Plus is Here: Everything You Need to Know About the New Premium Subscription Kreso | 20/04/2026 | Applications | WhatsApp, the world’s most popular messaging application, has officially begun testing its first-ever subscription model tailored for individual users. The new, optional service, dubbed WhatsApp Plus, is designed to provide a richer and highly personalized messaging experience, offering a suite of advanced tools and aesthetic customizations for those willing to pay a small monthly fee. Core Functions Remain Free and Secure Before diving into the premium upgrades, the company made one crucial point abundantly clear: the fundamental functionality of WhatsApp is not changing. Standard text messaging, voice and video calls, and all other essential communication features will remain completely free for everyone. Furthermore, user privacy remains untouched; industry-standard end-to-end encryption will continue to protect all conversations, calls, and status updates. The subscription is strictly an optional add-on for users seeking more control and visual flexibility within the app. What Does WhatsApp Plus Offer? Users who opt into the premium subscription will gain access to a wide spectrum of new customization capabilities: Pin Up to 20 Chats: While free users are currently restricted to pinning just three important conversations to the top of their screen, subscribers will be able to pin up to 20 chats. This feature will be incredibly useful for individuals who manage a high volume of daily personal and professional contacts. Complete Color and Theme Customization: The app finally allows users to move beyond its traditional green identity. Subscribers can choose from 18 different color themes, including shades like Royal Purple, Forest Green, Coral Orange, and Deep Navy. The selected accent color is consistently applied across the entire application interface. Custom App Icons: Users are granted access to 14 new icons for their smartphone’s home screen. The options range from classic and minimalist pastel circles to highly creative designs, such as a “cosmic nebula,” a glowing neon electric blue effect, or a tactile 3D clay appearance. Premium Animated Stickers: WhatsApp Plus introduces exclusive sticker packs that feature full-screen overlay animations. Interestingly, these dynamic visual effects will also be visible to the recipient of the message, regardless of whether they have an active premium subscription themselves. Exclusive ...
What Is WhatsApp Plus? New Paid Subscription Plan Explained
Meta-owned, one of the most popular instant messaging apps in the world, WhatsApp is finally going premium. The company is rolling out new paid subscription plan called WhatsApp Plus. It is an optional monthly premium plan designed for users who want more control and personalisation. It does not change the core experience of WhatsApp.
WhatsApp reportedly rolling out premium subscription for ... - Digit
WhatsApp is testing a new WhatsApp Plus subscription that adds premium customisation features while keeping core messaging free.
