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Emma Grede Fires Back at 'Three Hour Mom' Critics: 'That Headline Would ...
Photo by Image Press Agency on Deposit Photos The SKIMS co-founder says naming her limits is the most honest thing she can do for other working mothers Emma Grede walked onto the TODAY set on April 14, ready to defend herself, and she did not flinch. The 43-year-old SKIMS co-founder and Good American CEO, who went viral after describing herself as a “max three-hour mom” in a Wall Street Journal profile published April 4, told co-hosts Jenna Bush Hager and Sheinelle Jones that the backlash was entirely predictable and that she stands by every word. When Jones asked whether the public reaction caught her off guard, Grede was blunt. “Well, you know I just think that headline would never be written about a man,” she told Jenna Bush Hager and Sheinelle Jones on TODAY. “But, no. Was I caught off guard? Absolutely not because I think that’s what happens to women.” Her point was not just about media double standards. It was about the impossible position working mothers occupy, expected to be both relentlessly present parents and high-performing professionals, with no acknowledged ceiling on either demand. Grede shares Grey, 11, Lola, 9, and twins Lake and Rafferty, 3, with husband Jens Grede. The Reality of Weekends After a Full Work Week Rather than walking back her comments, Grede reframed them as a form of practical honesty she believes the conversation around working motherhood desperately needs. “Let’s give a list of all the things I don’t do. Because you know what’s helpful? That’s what’s helpful to women,” she said on TODAY. That philosophy runs through her new book, Start With Yourself, released the same week as her TODAY appearance. In it, Grede argues that women are socially conditioned to minimize their ambitions and mask their limitations. “There’s a lot of social conditioning that happens to us,” she told CNBC’s Julia Boorstin on the “CNBC Changemakers and Power Players” podcast. “‘She’s a good girl,’ and it teaches you to be small and be quiet and to be a pleaser.” Grede also pushed back on the premise that three hours is a shockingly low number. She pointed out that the math of a working parent’s weekend rarely adds up to eight uninterrupted hours of child-focused time, regardless of how devoted that parent is. “When you go to work every day Monday through Friday, you are spent by the time you get to the weekend,” she said on TODAY. “Anyone who has children, you know that you don’t spend eight hours on a Saturday and Sunday with them. You h...
Emma Grede fires back at 'three hour mom' comment critics ... - MSN
Emma Grede is pushing back after her viral "three-hour mom" comment sparked backlash—saying the criticism highlights a double standard rarely applied to fathers. Speaking on the Today show ...
Emma Grede reacts to backlash about being a 'three-hour mom' on weekends
Emma Grede has declared that women are held to " an impossible standard " while responding to backlash she faced for calling herself a "three-hour mum" on the weekends.
Emma Grede Sparks Debate About Being A '3 Hour Mom' | The Breakfast ...
The Breakfast Club Rewind 2h Emma Grede Sparks Debate About Being A '3 Hour Mom' Emma Grede Sparks Debate About Being A '3 Hour Mom' Grovalyn Way and 49 others
