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Sydney Sweeney has the last laugh in second American Eagle ad campaign
She’s back. Sydney Sweeney and American Eagle are back together, with the “Euphoria” star modeling a selection of summer-ready jean shorts in her second campaign for the retailer. Dubbed “Syd for Short: American Eagle Jean Shorts,” the ads see Sweeney ditching the second half of her name and the lower half of her pants, posing in cutoffs, a baby tee and breezy button-up shirt. “What brand am I wearing?” the star playfully asks the camera in the accompanying campaign video. “Yeah, that one.” Sydney Sweeney is back for a second American Eagle campaign, this time modeling jean shorts. American Eagle The sunny shoot sees Sweeney modeling baby tees and itty-bitty cutoffs. American Eagle “What brand am I wearing?” she playfully asks in the accompanying video. “Yeah, that one.” American Eagle 100% of the proceeds from two styles will go to Crisis Text Line, a mental health support charity. American Eagle Just like Sweeney’s first AE collab, the ads also include custom denim styles designed to support CrisisText Line, a nonprofit group that provides 24/7 mental health support. One hundred percent of the net proceeds of the Syd Jean and the Syd Short, both featuring butterfly details in honor of domestic violence survivors, will be donated to the organization. “There’s something timeless about a great pair of jean shorts. They’re simple, but they make you feel confident and put-together without trying too hard,” Sweeney shared in a press release. “Crisis Text Line, a cause so close to my heart, has been a part of this partnership from the beginning. I love knowing that when everyone wears these pieces, they are also a part of something meaningful, that directly helps people who need it.” Sweeney’s debut American Eagle campaign, unveiled in July 2025, was similarly denim-centric. However, the ads — which praised the 28-year-old star’s “Great Jeans” — quickly sparked controversy with its play on the word “genes.” Sweeney’s first American Eagle campaign praised her “great jeans” — and was polarizing. American Eagle Despite the controversy, the campaign was the brand’s most successful to date. American Eagle In a press release after the backlash, which Sweeney called “surreal,” American Eagle backed their star, whose custom designs for the company sold out in mere days. “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement read. “Great jeans look good on everyone.” And the actress’ campaign was the br...
Sydney Sweeney American Eagle ad returns after controversy - USA TODAY
Months after conversation - and controversy - erupted over Sydney Sweeney's American Eagle jeans ad campaign, the star is back for a new summer spin on shorts with the retailer.
Sydney Sweeney Stuns in New American Eagle Campaign
Sydney Sweeney is back with American Eagle, and this time she's leaning into confidence, humor, and a message that feels personal. The "Euphoria" star, 28, appears in a new summer campaign called "Syd for Short," marking her second major collaboration with the brand after last year's viral "great jeans" ad.
Sydney Sweeney's New American Eagle Campaign Arrives Just in Time for ...
Sydney Sweeney is back as the face of a brand-new American Eagle campaign, and this time around, she's modeling a summer staple: Shorts. Earlier this morning, the clothing brand and the Euphoria star shared the ad in a joint Instagram post, in which Sweeney showed off several pairs of denim shorts. The campaign, aptly coined "Syd for Short," also features jeans, shirts and other casual ...
