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I used AI to help market my bagel shop. Then the one-star reviews came in.
I used AI to help market my bagel shop. Then the one-star reviews came in. As told to Henry Chandonnet You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Adam Jones used AI to edit social media posts for Myer's Bagels. After customers left bad reviews, he took the posts down and apologized. Adam Jones Adam Jones owns Myer's Bagels, a Montreal-style bagel shop that tried using AI to edit its social media posts. Customers decried the use of AI in the shop's Instagram comments and left negative Google reviews. Jones apologized and said he'd be more careful with AI and social media — though he's not anti-AI. This as-told-to essay is based on a conversation with Adam Jones, the 53-year-old owner of Myer's Bagels in Burlington, Vermont. It's been edited for length and clarity. We specialize in Montreal-style bagel production. For us, it's just north of us. For the rest of the country, it's a newer item. We don't proof them as much, so they don't get as airy. They're denser and a little chewier. We also use wood to cook the bagels.We're about 22 people, and everyone takes the orders, makes the bagels, and does everything. Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results You always have to recreate the wheel to stay competitive. Social media is where you need to be. I'm not naive to it, but it's not a stronger part of my experiences. So, I'm learning.In the past, I've had great employees — i.e., college students — who love social media themselves, so they're happy to take it on. It'd be good for a few months, but then the rest of their lives come into place, and it wasn't a full-time job. It would slowly die. We'd get along fine, but then I'd throw another person on, and the same thing would happen. Why I used AI for our shop's social media postsI was pointed to a company that helps small businesses with AI. It helps with human resources. I have a paid accountant and bookkeeper. They can give me their analysis, but why not have a third opinion?This program does many different aspects of business, and one is social media. It was nice. There's a calendar where you can build a whole month of posts to release on Instagram. We're a college town, so graduation is coming up. I'd ask: What's a neat spin on a post about graduation to encourage someone to come in? The program comes up with an idea.It allows us to im...
I tried the 7 best AI tools for Shopify in 2026 - ringly.io
30% of Shopify store owners say they are always busy.You are likely wearing ten different hats, from support agent to content writer, and it feels like you're losing the race against your own to-do list.And it gets worse.Trying to manually manage support, marketing, and sales while you scale is a recipe for burnout and lost revenue.First, I will reveal the top 6 tools that act as a 24/7 team for your store. Then, I’ll show you exactly how to pick the ones that will save you the most time and money.Editor’s note: Want to hear some sample AI support calls made for your Shopify store?- Just paste your store URL- Get sample calls in under 20 seconds (no email required)- Listen to demo calls for my storeIn simple terms, they're apps that use artificial intelligence to help automate tasks, personalize the shopping experience, and generally make your store run a bit smoother. They connect to your Shopify admin and work like an extra member of your team.They usually focus on a few key areas:AI for Customer Support: These tools can manage common customer questions over chat or phone, like checking on an order status, explaining your return policy, or even processing an exchange automatically.AI for Content Creation: If you've ever stared at a blank page trying to write a product description, these tools are for you. They can help draft everything from product details to blog posts and email campaigns, helping you create content more quickly.AI for Marketing & Sales: AI can also look at customer behavior to suggest personalized product recommendations, group your audience for specific campaigns, or build fun on-site experiences like quizzes.An infographic showing the key areas where the best AI tools for Shopify can help: customer support, content creation, and marketing & sales.The idea isn't to replace your team. It's about giving them a boost. When AI handles the repetitive stuff, your team can put their energy into solving trickier problems, building real relationships with customers, and making sure everyone has a great experience.How I chose the best AI tools for ShopifyTo compile this list, several criteria were used for evaluating each tool. The goal was to identify apps that bring tangible value to an e-commerce store beyond just their listed features.Deep Shopify integration: How well does the tool sync with your store’s data? The top tools pull product, order, and customer info right from Shopify in real time. This is what lets an AI give accurate answe...
Bagel Shop Removes AI-Generated Images After Customer Backlash
A bagel shop faced uproar from customers after posting ads that mixed real photos with AI-generated images, prompting the small business to apologize and remove the posts.
5 Best AI Prompts Every Marketer Should Use - Klaviyo
Discover 5 proven AI prompts used by marketing experts to analyze reviews, build personas, generate ideas, and improve retention.
