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Netflix wants you to watch 'Clips,' its TikTok-like vertical video feed ...
You’ve heard of Instagram Reels — now get ready for Netflix Clips. Netflix is redesigning its mobile app and introducing Clips, a vertical video feed intended to help users discover new content by sharing highlights from original Netflix programming. “Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling,” Netflix wrote in a press release. “You’ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.” The idea is that if you’re on the go, you likely aren’t going to pull out your phone to watch the next three minutes of the “Love is Blind” episode you’re on. But you might watch a short, curated clip of another Netflix show for a fast laugh (which is exactly what Netflix named a similar feature, Fast Laughs, in 2021). We may have rolled our eyes five years ago when every social media platform rushed to release a TikTok copycat feature, but now, even LinkedIn is pushing vertical video on its mobile app. It’s safe to say that vertical video is here to stay. Netflix, for its part, has experimented for years with how to incorporate short-form video, and the company seems to have settled on Clips. It’s not just TikTok-like social feeds where vertical video is taking over. The microdrama industry –bite-sized episodic series, typically under 10 minutes per episode, designed to be watched on a phone screen — which first caught on in Asia, is building momentum in the U.S., making users more accustomed to watching serialized stories on vertical feeds. Techcrunch event San Francisco, CA | October 13-15, 2026 Other streamers like Peacock and Tubi are also adding vertical video experiences on mobile. At TechCrunch Disrupt last October, Netflix Chief Product and Technology Officer Elizabeth Stone talked about Netflix’s experimentation with vertical video but said that Netflix isn’t trying to compete with TikTok. “[Netflix] is not intending to copy or chase exactly what a TikTok or others are doing because we think that there’s a certain type of entertainment — or moment of truth — that’s especially valuable to our members, and we really want to be focused there, versus trying to be all things at every moment, which I don’t think needs to be a core part of the strategy,” Stone said at the time. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editoria...
Here's what Netflix's new vertical video feed is like - The Verge
Netflix is starting to roll out a big revamp of its mobile app, and a central feature is a new vertical video feed called “Clips” where you can scroll through clips of shows, movies, and other Netflix content.The idea of the Clips feed is that it can help you discover new things to watch in a mobile-friendly format. The company started testing a vertical video feed last year, saying at the time that “we know that swiping through a vertical feed on social media apps is an easy way to browse video content.” The new mobile UI will start rolling out starting Thursday in Australia, Canada, India, Malaysia, Pakistan, the Philippines, South Africa, the UK, and the US.The updated mobile app still opens on the Home tab, but the bottom navigation bar has new tabs: it now includes Home, Clips, Search, and My Netflix. Tap over to Clips and the app will show you a clip from something it thinks you’re interested in. The UI you see in a Clip is quite similar to what you’ll see in a TikTok video or an Instagram Reel, including buttons for sharing the clip and adding the movie or show featured in the clip to your watchlist.To start, the Clips feed will only feature shows and movies; down the line, Netflix says it will add clips from its growing library of podcasts and live events to the Clips feed. Netflix also plans to add a Collections tab to Clips so you can watch clips themed around topics like comedy or reality TV.The Home tab is getting some changes, too. Netflix’s New & Hot section, which was previously a dedicated tab on the bottom navigation bar, will now be accessible as one of a few categories that will appear at the top of Home.“Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalized, immersive experiences for any mood or moment,” chief product and technology officer Elizabeth Stone says in a statement. “This is just the beginning.”Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay Peters
Netflix expands discovery on mobile with refreshed design, vertical Clips
Additionally, Netflix has launched Clips, a new vertical video feed on mobile. The idea is to offer a personalized highlight reel of content that removes the need to keep scrolling. In a demonstration, Netflix showed an example of separate accounts seeing different clips from BTS: The Return. The first person saw the concert itself, while the other was shown behind-the-scenes clips from the ...
Netflix Updates Mobile App With Vertical Video Feed - The Wrap
Netflix is refreshing its mobile app experience with a vertical video feed and simplified navigation After updating its TV experience for the first time in more than a decade last year, Netflix is ...
