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Match Group invests $100 million in Sniffies, a cruising app for gay ...
In Brief Posted: 11:16 AM PDT · April 28, 2026 Image Credits:Rafael Henrique/SOPA Images/LightRocket (opens in a new window) / Getty Images Match Group, the dating app behemoth that owns Match, Tinder, OkCupid and Hinge, says that it has invested $100 million in yet another mobile service designed to bring people together: a Grindr competitor known as Sniffies. The website for Sniffies sports various images of men in their underwear. That tells you pretty much all you need to know about the app, which is a self-proclaimed “cruising”— or hookup — matching service for gay men. The app includes what it calls a “real-time, fully interactive map of nearby Cruisers and popular local cruising spots.” “From the first time I met the Sniffies team a year ago, it was clear they had a deep understanding of their users and a strong point of view on how its community actually connects,” said Spencer Rascoff, Chief Executive Officer of Match Group, in a press release Monday. Sniffies, based in Seattle, has an estimated 3 million monthly active users, Match says. The company will continue to operate independently, with Match Group assisting the team’s “vision and growth,” it said. Match Group has struggled in recent years as Americans have suffered from dating app burnout and have continually expressed a desire to meet lovers the old-fashioned way — like bumping into each other at a bookstore or asking an attractive person for their phone number. In February, Match Group beat its Q4 estimates but reported declining user growth at flagship apps like Tinder. Topics Subscribe for the industry’s biggest tech news Latest in Apps
Match Group invests $100 million in gay dating app Sniffies
Dating app conglomerate Match Group announced yesterday it’s making a $100 million investment in Sniffies, a gay cruising app that makes “getting laid as a gay man almost too easy,” according to Mashable’s review. The investment is a minority stake in the company and includes the option to acquire the remaining equity in the future, according to a press release shared with Mashable. Founder and CEO of Sniffies, Blake Gallagher, shared on LinkedIn that it will remain led by him and independently operated. “The product, the tone, and the community will continue to be shaped by the people who use it,” Gallagher continued, saying the app can now move faster to make improvements users are asking for while building it by being “grounded in real-world connection, with our community leading the way.” Mashable Trend Report Hookup apps for everyone AdultFriendFinder — readers’ pick for casual connections Tinder — top pick for finding hookups Hinge — popular choice for regular meetups In the press release, Gallagher stated that with Match Group’s support, the Sniffies team can improve the product and expand their network while investing in Trust and Safety (a growing issue on dating apps) and giving users what they want. Sniffies has around three million monthly active users globally, according to the press release, and 20 million messages sent daily. And Sniffies’ iOS app only launched last year, only to be pulled from the App Store shortly after. The investment comes around a year after Match Group acquired sapphic dating app HER, which drew mixed reactions from users. The same is true for this announcement, with a Reddit thread asking, “Are we cooked?“, and most comments answering in the affirmative. But how Sniffies changes with this investment is yet to be seen.
Match Group Invests $100 Million in Fast-Growing Platform Sniffies for ...
Match Group (NASDAQ: MTCH) today announced a $100 million investment in Sniffies, a cruising map and fast-growing platform serving non-heterosexual men. The investment represents a significant minority ownership stake and includes the option to acquire the remaining equity in the future. This reflects Match Group's focus on backing platforms with strong product-market fit that are authentic to ...
Match Group Invests $100 Million in Fast-Growing Platform Sniffies for ...
Match Group (NASDAQ: MTCH) today announced a $100 million investment in Sniffies, a cruising map and fast-growing platform serving non-heterosexual men. The investment represents a significant ...
