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The CMO AI Can't Replace - by david schafer
You’ve learned to hustle, optimize, report, defend, and deliver. You’re the one person in the room with the answers. That’s the game. But along the way, the game starts to feel hollow. You’re going through the motions but not setting a course.The CMOs who figure it out aren’t working harder. They’re leading differently. Here’s what that looks like.Stop running someone else’s playbookMost CMOs are optimizing for the metrics their CEO and board watch. Fair enough. But the result is a marketing function that’s busy and spineless. You can’t build a brand with a point of view if you’re constantly seeking approvals.Internal authority starts with a different question. Not “how do I keep this job?” or “what does leadership expect?” but, what does this brand look like when it’s all worked out? How does it behave? What is the operating system? That vision becomes your north star. Every budget decision and every hire either moves toward it or it doesn’t. That clarity is the kind of leadership people admire. And need.AI makes this need more urgent. When every team has access to the same tools and the same data, the differentiation you create is the brand. Your conviction is what buyers and internal teams feel. The CMOs who deliver here know what they’re building and communicate it clearly up and down the chain. The problem is that most CMOs never slow down long enough to find out.Slow down to lead betterMarketing teams are running at a breakneck pace. AI is gas on that flame. The CMO who signals “always on” as a virtue is building a team that produces volume without judgment. But in the age of AI, volume is free. Judgment is precious.I have succumbed to running too fast too many times. And I have never once traced my best work back to that pace. My best work came from clarity. From slowing down enough to ask good questions. It’s not easy. But you have to figure out what good looks like for you.I read somewhere, “You can only be as famous as your nervous system allows.” That feels very true to me. The brands I’ve helped build are ultimately direct expressions of the internal state of their leaders. A dysregulated leader builds a reactive team. A reactive team produces noise. Today, the market is drowning in noise.The CMO who can slow the room down and ask, “Is this actually moving us toward our north star?” is doing more valuable work than anyone. Once you know what you’re building, the next question is whether your team does too.Stop being the smartest person in the r...
Bank CEO Brags He Used AI Clone of Himself to Host ... - Futurism
Getty / Futurism Sign up to see the future, today Can’t-miss innovations from the bleeding edge of science and tech If you decided to blow off a Zoom meeting by sending an AI dummy instead, you might find yourself out of a job. But when a head honcho does it, it’s a masterfully executed stunt, a sign of a business genius who’s got his finger on the pulse. Take Sam Sidhu, the CEO of Customers Bank. During a conference call discussing the company’s latest earnings reports, he waited nearly an hour before revealing that it was actually an AI that had been speaking all along, CNBC reports — which, to be honest, feels like a huge waste of everyone’s time. “The prepared remarks you heard on my behalf today were delivered by my AI clone, not read by me,” Sidhu said, bragging that it was a potential first for a public company earnings call. (Whether anyone was actually fooled is unclear.) As it turns out, Customers Bank recently signed a multiyear partnership with OpenAI to deploy its AI models across the bank, as well as collaborate to create custom AI capabilities tailored to its banking operations, it announced Monday. Sidhu’s suspiciously handsome AI clone was intended to draw attention to the new collab, as well as unintentionally to his own vanity. Sidhu is expecting the AI to have an absolutely incredible impact, telling CNBC he projects AI will improve the company’s efficiency ratio — which is calculated by dividing a company’s non-interest operating costs by revenue — from 49 percent to the low 40s. As OpenAI’s AI agents are rolled out across the bank over the next six to twelve months, he expects the time it takes to close a commercial loan to go down from upwards of 30 days to just seven. And opening accounts for commercial clients, which typically can take over a day, will be completed in just twenty minutes. “When you have an autonomous agent, you’re essentially creating a digital worker… and they can work around the clock,” Sidhu told CNBC. These are bold predictions, given that AI agents remain error prone and have caused numerous incidents at major corporations that have embraced them, including Amazon and Meta. But AI fever has long taken hold in the c-suite, and Sidhu is far from the first CEO to create an AI simulacrum of themselves. Chief among them is Meta CEO Mark Zuckerberg, who is reportedly building a CEO AI agent to help him do do his job — on top of becoming omnipresent by building a “photorealistic” AI clone that staff can tur...
AI Isn't a Free Pass to Fire Workers A court in China has set a ...
In the rush to automate everything, some companies learned the hard way that empathy, creativity, and nuance can't be coded. Klarna laid off 700 employees, ...
I tried the Replika AI companion and can see why users are falling hard ...
The warm light of friendship, intimacy and romantic love illuminates the best aspects of being human - while also casting a deep shadow of possible heartbreak. But what happens when it's not a human bringing on the heartache, but an AI-powered app? That's a question a great many users of the Replika AI [1] are crying about this month. Like many an inconstant human lover, users witnessed ...
