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PepsiCo India Beverage Portfolio Transition
The planned shift in PepsiCo India's beverage portfolio towards low-to-no-sugar offerings.
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Inside India newsletter: Social media reshapes world's fastest-growing ...
Hello, this is Priyanka Salve, writing to you from Singapore.Welcome to the latest edition of "Inside India" — your one-stop destination for stories and developments from the world's fastest-growing large economy.Rising incomes and a large population base make India a key market for global consumer-focused companies. But now, celebrity endorsements and wide distribution are not enough to reel in customers. Viral social media videos are influencing consumer choices — and brands are responding.Read on!Any thoughts on today's newsletter? Share them with the team.The big storySocial media influencers are ushering in a massive change in India's packaged food and beverages space, as they urge consumers to read labels, pushing big brands to make healthier products or risk being replaced by new entrants.One of the world's largest packaged food and beverages companies, PepsiCo, is the latest to respond to changing customer preferences."Today, more than 50% of our beverage portfolio in India comprises low- to no-sugar offerings," said Nitin Bhandari, vice president and general manager of beverages at PepsiCo India, adding that the company aims to "scale low- and no-sugar options to 90% of our beverage portfolio over time in India." PepsiCo gathers consumer insights through engagement forums, social media, as well as its WhatsApp-based engine PepGenie, Bhandari told CNBC in an email.In the next five years, India's income per capita is expected to grow at the highest rate among the top five emerging markets for consumer products, including China, Brazil, Mexico, and Russia, according to Bain & Company, making it a priority for global consumer product companies.Global companies already dominate the world's fastest-growing major consumer market across 20 product categories from soft drinks and spirits to savory snacks, detergents, and diapers, the report said. Indian market opportunity, however, comes with the pressure to pivot strategy based on consumer preferences. And social media has emerged as a key platform for public advocacy over the past few years, raising awareness around food safety and mislabeling in India.Customers browse soft drinks at a Big Bazaar hypermarket, operated by Future Retail Ltd., in Mumbai, India, on Sunday, April 16, 2017. Future Retail, India's biggest department store chain, still has room to extend the rally that's more than doubled its market value this year. A shortage of cash hit purchases of soaps to cars after Prime Minister Narendra ...
India's Bid to Rebuild Social Media Platform Around Trust
ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.As AI, deepfakes and data extraction unsettle the digital world, Softa Technologies is positioning ZKTOR as an Indian social media platform built on privacy, women’s digital dignity, hyperlocal opportunity and digital sovereignty. For nearly two decades, social media has been shaped by an arrangement that most users accepted without fully understanding its consequences: free access in exchange for attention, behavioural signals, personal data and a level of exposure that often became visible only after harm had already occurred. That bargain helped build the modern internet, but in the age of artificial intelligence, deepfakes, cyber insecurity and algorithmic profiling, it is now facing a deeper test. Across India and South Asia, where digital adoption has expanded faster than digital literacy, online risk does not always remain online. A copied image, manipulated video, fake profile or recirculated private post can quickly move from screen to society, affecting reputation, family confidence, social trust and livelihood. It is in this environment that ZKTOR, developed by Softa Technologies, is attempting to enter the social media debate with a different proposition: that an Indian social media app can be built around privacy, data safety and user dignity rather than behavioural extraction. Softa positions ZKTOR not simply as another Indian social media platform competing for attention, but as the social layer of a wider Indian super app ecosystem designed around trust, local commerce, hyperlocal advertising, artificial intelligence, community participation and district-level digital inclusion. The company says the platform’s architecture includes privacy and data safety by design, Zero Knowledge Server Architecture, No URL Media Architecture, no behaviour tracking and default multi-layer encryption. Its central argument is that user protection should not be optional, buried inside settings or dependent on unread consent agreements; it should be part of the platform’s foundation. That claim matters because the internet’s risks have changed in both scale and character. AI-generated content has made authenticity harder to verify, while deepfake misuse has turned ordinary photographs and videos into potential raw material for reputational harm. Behavioural tracking systems have made users increasingly legible to pla...
Marketing Mind - Trends In Marketing, Advertising & Media
Marketing Mind is online media publication that covers Indian advertising and market landscape. Magnifying messages with distinct standing across all platforms.
India's internet story shifts from access to engagement as user base ...
Is India's internet growth shifting from access to activity? For much of the past decade, India's digital growth narrative has been anchored in access—cheap data, affordable smartphones, and rapid user additions. That base is now firmly in place.
