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German Companies Increasingly Favor Asia Over US Investments
Fewer German companies are investing in the US due to President Donald Trump's trade tariffs and instead shift their focus to China and other Asian countries, according to a survey by industry ...
Europe's skepticism about US firms reaches Asia
Opinion Academia As geopolitical tensions rise between Washington and Brussels, US companies are increasingly exposed to reputational and regulatory risk in Europe. This shift has consequences for global trade and open economies, including in Asia. United States President Donald Trump delivers remarks on March 27, 2026, at a summit of the Future Investment Initiative (FII) Institute at the Faena Forum in Miami Beach, Florida. (Reuters /Elizabeth Frantz) For much of the past three decades, American companies operating overseas benefited from a powerful assumption: that despite periodic political turbulence at home, the United States remained a predictable and broadly reliable commercial partner. That assumption is now under growing strain in Europe, and the consequences are likely to extend well beyond the transatlantic relationship.US President Donald Trump’s increasingly aggressive foreign policy posture is doing more than unsettling markets or complicating diplomacy. It is reshaping how European policymakers assess American business as a whole. US companies are finding themselves exposed to political risk that originates not from their own conduct but from Washington’s treatment of allies. For European policymakers, the “Greenland episode” reinforced a broader concern that US trade and foreign policy are becoming more openly transactional, less constrained by established norms and more willing to use economic leverage to pursue geopolitical goals. And now, there is the conflict in Iran. Exclusive research conducted by Penta in late 2025 illustrates the scale of the reputational impact that was already underway before the most recent flare-up. Among European Union policymakers, favorability toward US business fell sharply over the course of a year, declining 28 percentage points from 72 to 44 percent. In Brussels, American firms dropped from the fourth most favorably viewed business community to ninth, ranking only marginally ahead of companies from China, Saudi Arabia and Russia. For global businesses accustomed to viewing the EU as a stable and rules-based market, that shift should not be underestimated. Policymaker sentiment matters: It influences regulatory discretion, enforcement priorities, procurement decisions and ultimately, the ease with which companies can operate across borders. Viewpoint Every Thursday Whether you're looking to broaden your horizons or stay informed on the latest developments, "Viewpoint" is the perfect source for a...
German enterprises double down on China investment amid growing global ...
Experts have said that amid growing global uncertainties, China's ever-opening market and thriving emerging industries are attracting more German companies to double down on investment in China.
International Diversification Has Stopped Being A Headwind For US Investors
Asian markets have traded on technology supply chain positioning and AI investment flows. Domestic US-oriented businesses have behaved differently from internationally exposed US companies.
