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Business Model Evolution

Transition of product offerings over time

Primary Sources

businessinsider.com
I started a side hustle making stickers and art prints to escape from ...

I started a side hustle making stickers and art prints to escape from work — now I earn more than my old day job By Aditi Bharade You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Gwen Lee runs an art side hustle in Singapore, which she says brings in more income than her main gig used to. Gwen Lee 2026-05-04T00:08:01.287Z Gwen Lee used to work in animation, an industry she is passionate about. But the gory things she had to animate made her crave a wholesome creative outlet. She started her art side hustle in 2020 and now devotes half her workdays to building it. This as-told-to essay is based on a conversation with Lee Tze Gwen, a 32-year-old animator and artist from Singapore. It has been edited for length and clarity. I've been drawing since I was 10. It's always been a hobby for me, but I found my true calling in animation in the game industry because gaming is my biggest passion.As an animator, I had to create a lot of gory scenes because that was the nature of the game. I had to make it as believable and cinematic as possible — the stabbings and the explicit scenes.So after coming home, I felt like I needed something wholesome to escape from all the violence. And during the pandemic, when we were all stuck indoors, I realized that plants help us a lot in maintaining our sanity. So I thought, why not share some greenery with everyone?That's how Curious Pots, my art side hustle, was born in 2020. My art style is simple: lots of greens and blues, with a dash of pink and yellow to brighten everyone's mood. My main character, Layla, is a tired corporate worker stuck indoors, who turns to greenery to feel better. Lee's merch from her Curious Pots art side hustle. Gwen Lee I started with stickers because the sticker business was booming at the time, and have since expanded into stationery, calendars, and a subscription-based snail-mail club.Snail mail club Lee started a snail mail club in December. Gwen Lee Since December, the US tariffs pushed me to start a whole new product: a subscription-based art snail mail club.My customers in the US had to pay a lot more in taxes after the tariffs kicked in, with some having to pay double the amount for a $25 calendar. It just didn't make sense.So that's how I thought about a mail club. Because it just contains art prints, letters, and stickers, which can be sent by personal mail that doesn't face a tariff, it was a lot more affordable.It's priced at 8 ...

businessinsider.com
emergingstronger.sg
The Side Hustle Success Blueprint for Singapore's Working Professionals

Building a side hustle in Singapore can be a game changer. It offers a way to boost your income, explore passions, and create financial security. But turning a side project into a thriving venture requires more than just effort. It demands a clear strategy, resilience, and a mindset geared towards growth. Whether you are juggling a full-time job or exploring new possibilities, having a success blueprint can make all the difference. Key Takeaway A successful side hustle in Singapore hinges on a strategic plan, resilience, and continuous learning. By following a structured approach, you can build sustainable income streams that complement your main career. Focus on setting clear goals, understanding your strengths, and adopting a growth mindset to overcome challenges and turn your side project into a long-term success. Defining Your Why and Setting Clear Goals Before diving into any side hustle, it’s vital to understand your motivation. Are you looking to pay off debt, save for a big purchase, or explore a passion? Clarifying your purpose helps shape your approach and keeps you motivated during tough times. Set specific, measurable goals. For example, you might aim to earn S$500 a month within three months or gain 100 followers on your online store. Breaking down your larger vision into smaller milestones makes the journey manageable and keeps you focused. Choosing the Right Side Hustle for Your Lifestyle Singapore offers a vibrant environment for various side income opportunities. The key is selecting one that aligns with your skills, interests, and available time. Here are some practical options: Freelance services like writing, graphic design, or digital marketing E-commerce through dropshipping or selling handmade products Private tuition or coaching in areas you’re proficient in Ridesharing or delivery services during peak hours Content creation on platforms like Instagram or YouTube Remember, it’s better to start with one or two carefully chosen gigs rather than spreading yourself too thin. Your energy is limited, and quality beats quantity. Building Resilience for Long-Term Success Resilience is the backbone of any sustainable side hustle. Challenges will come, whether it’s slow sales, technical issues, or balancing work and personal life. Developing a growth mindset helps you see setbacks as learning opportunities. In Singapore, many professionals have faced setbacks but bounced back stronger. For example, a former corporate employee turned onlin...

emergingstronger.sg
forbes.com
A New Generation Of Gallerist Is Building A Platform For Singapore’s Artists

Y-Jean Mun-Delsalle's stories. Y-Jean Mun-Delsalle is a Paris-based reporter covering art and culture

forbes.com
finerworks.com
A Guide to Selling Art Prints on Etsy | FinerWorks

Final Thoughts Selling art prints on Etsy is a rewarding way to showcase your creativity while building a business. By following the steps above creating high-quality prints, optimizing your store, using effective marketing, and providing excellent customer service you can attract customers and grow your sales.

finerworks.com