Technology
Google Poised to Rebrand Fitbit Subscription Services as 'Google Health'.
April 24, 2026 at 1:01 AM
Google is reportedly rebranding Fitbit Premium as 'Google Health,' with a new brush-stroke heart icon and pricing that aligns with current Fitbit subscription models. While the Fitbit brand will likely persist for physical hardware, the company is shifting its software and services under the unified Google Health identity.




