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Skills Advertising Marks Over Three Decades of Creative Industry Leadership.

May 14, 2026 at 10:52 AM

Sri Lankan advertising firm Skills Advertising & Marketing celebrates its 33rd anniversary, reflecting on its journey as a 100% locally-owned agency known for its 360-degree communication solutions.

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Skills Advertising Marks Over Three Decades of Creative Industry Leadership
Image Credit : brillawards.com
Technology

The Hidden Cost of 'Camera-Ready' Culture: A Journalist's Struggle with Image.

A journalist recounts how the pressure to maintain a 'camera-ready' image for professional content led her to spend thousands on cosmetic procedures, eventually forcing her to re-evaluate her career priorities and self-perception.

May 11, 2026 at 12:55 PM
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Technology
The Rise of Viral Luxury: How Unboxing Videos Are Redefining High-End Marketing
Image Source : businessoffashion.com

The Rise of Viral Luxury: How Unboxing Videos Are Redefining High-End Marketing.

May 7, 2026 at 4:29 AM
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Technology
The Shifting Landscape of Creator Economy: Why Ad Spend is Pivoting Toward Boosting
Image Source : influencermarketinghub.com

The Shifting Landscape of Creator Economy: Why Ad Spend is Pivoting Toward Boosting.

May 6, 2026 at 11:27 AM
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Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization
Image Source : seekingalpha.com
Business•
April 29, 2026 at 11:49 AM

Kraft Heinz Pivots to Viral Marketing Stunts in $600 Million Strategic Revitalization.

Kraft Heinz is shifting away from traditional logo-placement sponsorships in favor of highly shareable, viral stunts to boost brand engagement and reverse decade-long sales declines as part of a $600 million turnaround plan.

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Technology

Navigating the Social Media Landscape: Strategic Opportunities and Hidden Risks for Brands.

April 27, 2026 at 4:49 AM

This article explores the dual nature of social media marketing, highlighting how brands can leverage reach and personalization while managing algorithmic shifts and privacy concerns.

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Navigating the Social Media Landscape: Strategic Opportunities and Hidden Risks for Brands
Image Credit : sprinklr.com
Technology
The Strategic Evolution of Influencer Marketing for Consumer Brands
Image Source : influencermarketinghub.com

The Strategic Evolution of Influencer Marketing for Consumer Brands.

April 27, 2026 at 4:26 AM
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Career Advice
Beyond Portfolios and Videos: The Direct Outreach Strategy That Secured a High-Level Role
Image Source : indeed.com

Beyond Portfolios and Videos: The Direct Outreach Strategy That Secured a High-Level Role.

April 25, 2026 at 9:45 AM
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Technology
Beyond the Glitter: The Financial Reality of Influencers at Coachella
Image Source : aol.com

Beyond the Glitter: The Financial Reality of Influencers at Coachella.

April 19, 2026 at 9:39 AM
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Humanitix: Transforming Event Ticketing Fees Into a Global Social Impact Engine
Image Source : lcgd.com.au
Technology•
April 9, 2026 at 11:23 PM

Humanitix: Transforming Event Ticketing Fees Into a Global Social Impact Engine.

Humanitix, a non-profit ticketing platform, is revolutionizing the industry by redirecting booking fees from events like flower shows and local bingo nights into global education projects for underprivileged children.

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Technology

The Rising Mandate for AI Transparency in Digital Advertising.

April 8, 2026 at 11:42 AM

As marketing budgets shift toward AI-automated advertising, CMOs and industry groups are prioritizing transparency and safety standards to avoid the political and legal pitfalls that dismantled previous brand-safety coalitions.

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The Rising Mandate for AI Transparency in Digital Advertising
Image Credit : businessinsider.com
Technology
Anthropic's Claude Sees Record Surge in Paid Consumer Subscribers

Anthropic's Claude Sees Record Surge in Paid Consumer Subscribers.

March 28, 2026 at 8:47 PM
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