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Bobbi Brown Says It Was a 'Good Thing' She Got Fired From Her Namesake ...
Bobbi Brown says she would still be 'miserable' if she hadn't been fired from her namesake brand By Amanda Goh You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Bobbi Brown says getting fired from her namesake brand forced her out of a job she didn't enjoy. ANGELA WEISS / AFP 2026-04-10T04:58:54.292Z Bobbi Brown, 68, says being pushed out of her namesake brand ultimately worked in her favor. "First of all, if I didn't get fired, I'd still be there, miserable," Brown said. After her 25-year noncompete ended, Brown launched Jones Road Beauty in 2020 Bobbi Brown, 68, says being fired from her namesake brand at Estée Lauder forced her to leave a job she was unhappy in. On Thursday's episode of "Aspire with Emma Grede," the entrepreneur reflected on how her exit from Estée Lauder became a turning point in her career."I got fired, which is a good thing. And I didn't know what I was going to do. It was the first time in so many years," Brown told podcast host Emma Grede.Brown founded Bobbi Brown Cosmetics in 1991 and sold it to Estée Lauder for a reported $74.5 million in 1995. As part of the deal, she agreed to a 25-year noncompete that prevented her from starting another cosmetics brand.She stayed on as chief creative officer for more than two decades before leaving in 2016. Brown said that things had grown more difficult toward the end of her time at the company."Well, the two years before were pretty miserable," she said, adding that neither running a business nor navigating corporate relationships is easy."When Leonard Lauder was in charge, I always had him. I could always just call Leonard, and he would say, 'OK, we'll figure this out. We got it.' So, he was really my mentor," Brown said. "And it stopped happening."Lauder stepped down as CEO in 1999 and later as chairman in 2009. He died in 2025 at 92.Brown said she felt out of step with the direction that the company was heading."For the majority of the time I was in charge, you know, until it became definitely more corporate, and there was a new leader, and things just were not about supporting individual brands and founders," Brown said. "And you know that's what they wanted, and that's fine."Looking back, Brown said being fired ultimately worked in her favor."First of all, if I didn't get fired, I'd still be there, miserable. So, it's really good that it happened," Brown said."And, you know, it wasn't easy. I didn't just walk out and say, 'Oh, I'...
The Enduring Legacy of Bobbi Brown: A Deep Dive into the Success of ...
Legendary makeup artist Bobbi Brown, a name synonymous with accessible, natural beauty for decades, has once again captured the attention of the cosmetics world with her innovative brand, Jones Road. Launched in 2020, precisely on the day her non-compete agreement with Estée Lauder concluded, Jones Road has rapidly ascended from a curated collection of six "hero" products to a comprehensive beauty line, earning prime real estate in the makeup bags of consumers and beauty editors alike. Brown’s vision for Jones Road was clear from its inception: to create high-performing, multipurpose formulas infused with beneficial ingredients, particularly catering to the nuanced needs of mature skin types. This philosophy, embodied by products featuring ingredients like plumping squalane and fine-line-blurring jojoba seed oil, has resonated deeply, positioning Jones Road as a go-to for those seeking sophisticated yet effortless beauty. Beyond its initial offerings, the brand has expanded to include lightweight foundations, user-friendly brushes, vibrant shimmer products, and even fragrances and candles, demonstrating a holistic approach to personal care. The Genesis of Jones Road: A Strategic Re-entry into the Beauty Landscape Bobbi Brown’s departure from her namesake brand in 2016 marked the end of an era for many makeup enthusiasts. However, her hiatus was not an exit from the industry, but rather a strategic pause before a triumphant return. The launch of Jones Road in 2020 was a masterstroke in timing and ambition. By strategically waiting for her non-compete clause to expire, Brown was able to immediately introduce her new vision for beauty. This allowed her to leverage her decades of experience and deep understanding of consumer needs without the constraints of her previous contractual obligations. The initial six "hero" products were meticulously chosen, representing Brown’s core philosophy of creating versatile, effective, and skin-loving formulations. This targeted approach allowed consumers to quickly grasp the brand’s essence and embrace its promise of simplified, enhanced beauty. Core Philosophy: High-Performance, Multipurpose, and "Good-for-You" Ingredients At the heart of Jones Road’s appeal lies its unwavering commitment to a "good-for-you" ethos, combined with high-performance formulations. Brown has consistently emphasized the importance of ingredients that not only beautify but also nourish the skin. This is evident in the brand’s flagship products, w...
Bobbi Brown on Selling Your Name, Getting Fired, and Starting Over
ABOUT THIS EPISODE What does it mean to build something so successful that it outgrows you, and then start again from nothing with your name legally off the table? Bobbi Brown built one of the most iconic beauty companies in the world. She was 37 when she sold it, stayed for 22 years, then eventually pushed out of the business that carried her name. She waited out a 25-year non-compete, and on ...
Understanding the Psychological Effects of Being Fired
Knowing the terms of your dismissal helps protect your rights and allows you to move forward confidently in your career journey. The psychological effects of being fired Being fired often results in a deep psychological response, which can be more intense than the feelings associated with being laid off.
