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Starbucks Financial Performance Q2
Growth indicators for the recent fiscal quarter.
Primary Sources
Starbucks' Comeback Is Being Powered by Customizable Caffeine ...
Starbucks is quietly becoming an energy drink company as it rolls out an expanded "Refreshers" menu, with customizable caffeine levels. Beata Zawrzel/NurPhoto via Getty Images 2026-04-28T23:42:55.449Z Starbucks is pushing customizable caffeine beyond coffee with its new Energy Refreshers line. The launch is part of a broader industry trend toward customizable functional beverages. Starbucks reported strong Q2 earnings, signaling its strategy is building momentum. Starbucks may be fueled by its coffee sales — but the company is increasingly betting customers don't actually need coffee at all. "We're seeing people that weren't energy drinkers in the morning become energy drinkers in the morning with our Refresher platform," CFO Cathy Smith said during Tuesday's second-quarter earnings call, pointing to a shift in how customers get their caffeine.Starbucks launched its new Energy Refreshers platform earlier this month, offering three new varieties of its fruit-flavored drinks, which are made by mixing concentrated juice-based blends with water, coconut milk, or lemonade. The Energy Refreshers line builds on Starbucks' existing classic Refreshers, launched in 2012, which contain lower caffeine levels.The new Energy Refreshers have between 100mg of caffeine in a small or "tall" serving and up to 175mg in an extra large or "trenta" serving. All Refreshers can now be made with customizable caffeine levels, including none at all."Now that we added the customizable energy, we're seeing people take away the caffeine in the afternoon," Smith said, suggesting Starbucks is reshaping not only what people drink, but when and why. That shift is central to Starbucks' next phase of growth. The company has built what it calls a "$2 billion platform" around its Refreshers as the broader beverage industry moves in the same direction.Business Insider previously reported that both fast-food brands and consumer packaged goods companies are racing to add ingredients such as fiber, protein, adaptogens, and nootropics, amid a $200 billion boom in functional drinks.At the same time, younger consumers are helping power beverage menu innovations across the industry: Gen Z's preference for unique, non-alcoholic, and highly customizable beverages is pushing chains — including Starbucks and McDonald's — to compete on drinks that are as much about personalization and experience as they are about caffeine.The result is a Starbucks menu that's less about espresso and more about "drink ...
How Starbucks turns coffee into culture
Starbucks has become a cultural force, shaping rituals and moments across music, fashion, film and sports. By listening to customers and partners, Starbucks turns drinks, playlists and personalization into shared experiences. From pop culture moments to global events, Starbucks shows up where people connect and community comes to life.
Starbucks just dropped a new mango drink with a caffeine boost ...
Starbucks' new Energy Refreshers pack roughly 75 mg of extra caffeine “from nature and B vitamins,” according to a recent press release. Even better, any ...
Starbucks Releases New Energy Refreshers | The Hungry Times
Starbucks is introducing a fresh way to energize with new Energy Refreshers, available year-round in U.S. coffeehouses starting Apr. 7. Customers can continue to enjoy the classic Starbucks Refreshers with the same flavors customers know and love, or they can choose an Energy Refresher beverage, which adds extra caffeine from nature and B-vitamins.
